10 Effective Ways to Decrease Web Page Load Time

What is Page Load Time?

The amount of time (in seconds) website/blog takes to load from initiation of page view to load completely in the browser.
Page Load Time = Network Server time + Browser time

Why to Decrease Page load time?

Web page loading speed is the most crucial part SEO. Google consider it as one of the important factors (out of 200) that influence a site’s position in organic search result.
The study concludes that 1 second increase in Amazon.com page load would cost them around -$1.6 billion in sales.
More Page Load time = Higher bounce rate

You can analyze your current speed of web page by using few online tools. They show you how long it takes to load your website completely in the browser. Few of them are

  • Pingdom
  • Page Speed
  • Webpage Test

Ways to Decrease Web Page Load Time

If your website doesn’t load quickly chances are you will lose page views/visitor. To be in a competition, follow our effective 10 ways to Decrease Web Page Load Time.

10. Gzip Compression

gzip compression

Gzip is a software application used for file compression (.gz). It is the most effective method to reduce the http response size by about 65 to 70%. You can add simple code lines to enable gzip compression in .htaccess file. WordPress user can directly download the plugin WP-HTTP compression.

9. Avoid unnecessary plugin

A site with excessive plugin can reduce page load time. Not all plug-ins are necessary. Try to avoid unnecessary widget areas such as showing recent content and comment list with large featured images.

8. CDN

A Content Delivery Network is a group of web servers distributed across multiple locations to deliver content more efficiently. Most of the internet contents are delivered through CDN only, including web objects, applications and media. The server with the fewest number of hops/shortest response time is selected to serve your webpage.

7. Avoid bad request

Avoid bad request

Broken links such as 404 or 410 errors can degrade your performance. Try to remove all bad requests and fix your broken web link using a free WordPress link checker/online link checker.

6. Minify Code

Minify Code

Removing CDATA section, Html comments and whitespaces can increase your page speed to some extent. Use WillPeavy magnifier or autoptimize to compress your codes.
Suggestion: Put CSS at the top and JS at the bottom

5. Minimize redirect

Minimize redirect

All redirect triggers additional http request and increase latency. In short, only keep redirects that are technically necessary.

  • Avoid extra domain  that requires redirection and not delivering any content
  • Don’t reference redirected URL on your page
  • Never use more than one redirection i.e. if  you want to redirect page X and Y to Z, the best way to do this is, directly redirect X and Y to Z instead of redirecting X to Y and then to Z.

4. Avoid Text Graphics

Some theme contains stylist text to make webpage more attractive and compelling. But you should remember these texts are silent killer of your page load time. For best performance try to keep everything in text format only as far as possible.

3. Reduce Http request

Reduce Http request

You can merge a few numbers of images into a single file. For example combine background images by using background position elements and CSS background images. Also remove duplicate scripts in the modified code.

2. Image Optimization and compression

Images take a lot of time to load (almost 75%). But it doesn’t mean that you should completely remove them. The best way is to reduce the size and resolution of the image. Some online tools for image optimizations are

  • Smush it
  • SuperGIF
  • JPEG and PNG stripper

For better performance use JPEG image format.

Follow Image Optimization Tips and Tricks

1. Server

Server-Decrease Web Page Load Time

Selecting suitable hosting for your venture is the most important step. The entire performance is based on server quality only. Choose a server that delivers leverage browsing cache and reduces latency for subsequent request. If you fail to select a quality server, above mentioned tips will not work at all.

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