What is Page Load Time?
The amount of time (in seconds) website/blog takes to load from initiation of page view to load completely in the browser.
Page Load Time = Network Server time + Browser time
Why to Decrease Page load time?
Web page loading speed is the most crucial part SEO. Google consider it as one of the important factors (out of 200) that influence a site’s position in organic search result.
The study concludes that 1 second increase in Amazon.com page load would cost them around -$1.6 billion in sales.
More Page Load time = Higher bounce rate
You can analyze your current speed of web page by using few online tools. They show you how long it takes to load your website completely in the browser. Few of them are
- Page Speed
- Webpage Test
If your website doesn’t load quickly chances are you will lose page views/visitor. To be in a competition, follow our effective 10 ways to Decrease Web Page Load Time.
10. Gzip Compression
Gzip is a software application used for file compression (.gz). It is the most effective method to reduce the http response size by about 65 to 70%. You can add simple code lines to enable gzip compression in .htaccess file. WordPress user can directly download the plugin WP-HTTP compression.
9. Avoid unnecessary plugin
A site with excessive plugin can reduce page load time. Not all plug-ins are necessary. Try to avoid unnecessary widget areas such as showing recent content and comment list with large featured images.
A Content Delivery Network is a group of web servers distributed across multiple locations to deliver content more efficiently. Most of the internet contents are delivered through CDN only, including web objects, applications and media. The server with the fewest number of hops/shortest response time is selected to serve your webpage.
7. Avoid bad request
6. Minify Code
Removing CDATA section, Html comments and whitespaces can increase your page speed to some extent. Use WillPeavy magnifier or autoptimize to compress your codes.
Suggestion: Put CSS at the top and JS at the bottom
5. Minimize redirect
All redirect triggers additional http request and increase latency. In short, only keep redirects that are technically necessary.
- Avoid extra domain that requires redirection and not delivering any content
- Don’t reference redirected URL on your page
- Never use more than one redirection i.e. if you want to redirect page X and Y to Z, the best way to do this is, directly redirect X and Y to Z instead of redirecting X to Y and then to Z.
4. Avoid Text Graphics
Some theme contains stylist text to make webpage more attractive and compelling. But you should remember these texts are silent killer of your page load time. For best performance try to keep everything in text format only as far as possible.
3. Reduce Http request
You can merge a few numbers of images into a single file. For example combine background images by using background position elements and CSS background images. Also remove duplicate scripts in the modified code.
2. Image Optimization and compression
Images take a lot of time to load (almost 75%). But it doesn’t mean that you should completely remove them. The best way is to reduce the size and resolution of the image. Some online tools for image optimizations are
- Smush it
- JPEG and PNG stripper
For better performance use JPEG image format.
Selecting suitable hosting for your venture is the most important step. The entire performance is based on server quality only. Choose a server that delivers leverage browsing cache and reduces latency for subsequent request. If you fail to select a quality server, above mentioned tips will not work at all.