Apple SWOT Analysis As Of 2025 [Detailed View]

Apple is more than just a technology company—it’s a driving force of innovation, a global brand icon, and a trendsetter in the consumer electronics industry. As of 2025, Apple is the world’s most valuable brand, with a brand value of $574.5 billion, about an 11% increase from the previous year. The company’s market capitalization peaked at $3.86 trillion, solidifying its status as the most valuable company globally.

Below, I present a detailed SWOT analysis of Apple, exploring the company’s key advantages, vulnerabilities, future growth prospects, and potential risks. This article gives a comprehensive picture of where the company stands today and what lies ahead. Let’s start with the basics.  

Table of Contents

Company Profile 

Founded in 1976
Founders: Steve Jobs, Steve Wozniak, Ronald Wayne
CEO: Tim Cook
Headquarters: Cupertino, California, United States
Number of employees: 164,000+
Annual Revenue: $391.03 billion+
Gross Profit: $180.68 billion+
Market Capitalization: $3.5 trillion+
Top Competitors: Samsung | Google | Microsoft | Amazon | Huawei | Dell | HP  

Core Bussiness Segments  

Apple’s core business can be divided into five segments: 

  1. iPhone: It is the largest revenue generator for Apple, accounting for approximately 51.45% of total revenue. [1]
  2. Services: This segment includes offerings like the App Store, iCloud, Apple Music, and AppleCare, representing nearly 24.59% of Apple’s total revenue. 
  3. Wearables, home, and accessories: This includes products like the Apple Watch, AirPods, and HomePod. In FY 2024, it brought in 9.46% of total revenue. 
  4. Mac: Desktop and laptop computers generated $29.98 billion in FY 2024, contributing 7.67% to Apple’s revenue.
  5. iPad: This segment makes up about 6.8% of Apple’s revenue. 

Mission and Vision Statement

Apple’s mission is to deliver the best user experience through its innovative hardware, software, and services. The company is committed to creating the finest products while striving to make the world a better place. The long-term goal is to provide premium, user-friendly products while maintaining a strong focus on environmental and social responsibility. [2]

We believe that business, at its best, serves the public good, empowers people around the world, and binds us together as never before. — Tim Cook

Quick Summary of Apple SWOT Analysis 

STRENGTHS (Internal Analysis)

1. Unmatched Global Brand Power 

Apple is one of the most recognizable and valuable brands globally, commanding an unparalleled level of consumer loyalty and prestige. Beyond technology, it has transformed into a luxury lifestyle brand, as seen in the Hermès Apple Watch Ultra, which costs over $1,700 and appeals to high-end buyers.

According to BrandFinance, Apple holds the top spot with a brand value of $574.5 billion, far surpassing its closest rivals like Microsoft ($461.1 billion) and Google ($413 billion). [3]

2. Advanced Semiconductor Capabilities 

Apple’s in-house chip development gives it a significant performance, efficiency, and cost advantage over competitors who rely on third-party suppliers like Qualcomm and Intel. For example, Apple’s A17 Pro chip, introduced with the iPhone 15 Pro, is the world’s first 3nm smartphone processor, delivering 10% faster CPU performance and 20% faster GPU performance than the A16 Bionic. 

Similarly, its M-series chips (M1, M2, M3, and M4) have transformed MacBooks and iPads, moving away from Intel processors. These in-house chips outperform Intel and AMD processors while consuming substantially less power. 

3. Extensive Patent Portfolio

Credit: GreyB

Apple’s robust patent portfolio and intellectual property provide a critical competitive moat, allowing it to protect innovation and generate licensing revenue. The company has a total of 95,500 patents globally, belonging to 34,137 unique patent families. Of these, 78,104 patents are active. [4]

The majority of Apple’s patents are filed in the U.S. (45,439), followed by China (10,930) and Europe (6,435). One of its most popular patents US6323846B1, covers a multi-touch surface capable of detecting hands, thumbs, fingertips, and palms. It has been cited over 4,572 times by major companies such as HTC, Microsoft, Huawei, and Motorola. 

4. High Revenue Per Employee

Apple is one of the most efficient companies in terms of revenue per employee, generating approximately $2.38 million per employee in 2024, far surpassing industry averages. [5]

To put this into perspective, Microsoft’s revenue per employee in 2024 was $1.08 million, while Amazon’s stood at $0.41 million. Unlike Amazon, which employs over 1.5 million workers for logistics-heavy operations, Apple keeps its workforce lean while focusing on high-margin hardware and services. 

5. Premium Retail Experience

Unlike traditional electronics retailers, Apple’s stores provide a premium, immersive, and customer-centric experience. The company has 534 physical stores across 27 countries, generating billions in direct sales and enhancing customer loyalty through in-person interactions and services like the Genius Bar. 

The company operates 273 retail stores across the United States, with sales per square foot reaching $6,290.23 in 2020. This figure surpasses luxury brands like Tiffany & Co. and Lululemon, highlighting Apple’s dominance in premium retail experiences. [6]

6. Dominates the Wearables Market

Apple dominates the wearables market with products like the Apple Watch and AirPods. As of the third quarter of 2024, Apple had a 21% share of the global smartwatch market, while AirPods accounted for nearly 17% of the true wireless stereo market. [7][8]

The sleek, customizable design of the Apple Watch and the cultural cachet of AirPods make these products desirable status symbols. The Apple Watch, in particular, offers cutting-edge health features like ECG monitoring, blood oxygen tracking, heart rate monitoring, and fall detection. These innovations not only attract health-conscious customers but also differentiate Apple from other tech companies. 

7. Higher Software Adoption Rates  

Apple users tend to upgrade the software on their devices more frequently than users of other platforms, particularly Android. This is largely due to Apple’s control over both hardware and software, allowing for timely and widespread distribution of updates.

For example, as of February 2024, 66% of iOS users had upgraded to iOS 17, which was released in September 2023. In contrast, only 13% of Android users were on the latest version, Android 15, despite its release in the same month. [9]

8. Diverse Product Ecosystem 

Beyond the iPhone, Apple’s diverse product portfolio includes the Apple Watch, Mac, iPad, and services like Apple Music and iCloud. This ecosystem not only diversifies revenue streams but also improves customer retention through seamless integration.  

Features like Handoff, AirDrop, Universal Clipboard, and iCloud enable seamless transitions between Apple devices. Once users buy into Apple’s ecosystem, switching becomes inconvenient and costly. Plus, Apple bundles services through Apple One to increase monthly revenue per user.

9. High Gross Profit Margins  

Beyond hardware, Apple generates significant revenue from high-margin services like the App Store, iCloud, Apple Music, and AppleCare. These services contribute to overall profitability and buffer against hardware sales fluctuations. In the first quarter of FY 2025, Apple reported a record-high gross margin of 46.9%, marking its highest ever. [10]

10. Large Cash Reserves and Buyback Programs

As of 2024, Apple held $65.17 billion in cash and generated $108.8 billion in annual free cash flow, solidifying its position as one of the most cash-rich companies globally. This financial strength enables Apple to acquire new technologies, invest heavily in R&D, and execute massive stock buybacks, ultimately enhancing shareholder value. [11]

11. High Customer Loyalty

Apple has one of the highest customer loyalty rates in the world, thanks to its premium products and seamless ecosystem. This loyalty translates into repeat purchases, high retention rates, and continuous revenue growth. 

With over 2.35 billion active Apple devices worldwide, the brand demonstrates exceptional customer engagement. The iPhone retention rate stands at approximately 90%, reflecting strong brand loyalty. On average, users keep their iPhones for three to four years before upgrading, while MacBooks boast an even longer lifespan of over six years, significantly outlasting most Windows laptops. [12]

12. Strategic Partnerships with Global Suppliers 

Apple has healthy relationships with key suppliers, such as TSMC (for chip production), LG & Samsung (for OLED displays), Sony (for camera sensors), Murata (for wireless communication chips), and Foxconn (for iPhone assembly). These partnerships enable Apple to maintain high-quality production, negotiate better pricing, and ensure supply chain stability. 

13. Massive Investment in R&D

In 2024, Apple spent $31.3 billion on research and development, compared to $29.9 billion in 2023 and $26.25 billion in 2022. A significant portion of this money goes to the development of Apple Intelligence, which aims to integrate advanced AI features into devices, emphasizing user privacy by processing data on-device. [13]

The company also invests in AR and VR technologies, evident in products like the Apple Vision Pro. Furthermore, the development of custom silicon chips, such as the A-series for iPhones and M-series for Macs and iPads, highlights Apple’s investment in hardware innovation and performance excellence. 

WEAKNESSES (Internal Analysis)

1. Overreliance on the Premium Market

Apple continues to dominate the high-end market, but its lack of mid-range and budget-friendly devices leaves room for competitors to attract price-sensitive consumers. Plus, this premium-focused business model is more vulnerable during economic downturns when consumers cut back on luxury spending. 

 For example, in 2022, iPhone shipments declined by 3.68% compared to previous years, partly due to inflation and economic uncertainty. In contrast, brands like Samsung and Xiaomi saw growth in budget and mid-range smartphone sales, proving that affordability drives demand in tough times. [14]

2. Declining Innovation

Critics and analysts argue that Apple’s rate of breakthrough innovation has slowed in recent years. The company is focusing more on incremental improvements rather than revolutionary advancements. For instance, MacBook and iPad designs have remained mostly the same for several years, with minimal innovations. The same applies to recent iPhone models, where visual differences are so subtle that it’s difficult to distinguish between them at a glance.

The Apple Vision Pro (2024) is the first major new product category in nearly a decade, but its $3,499 price tag limits mainstream adoption, making it more of a niche product rather than a mass-market disruptor.  

3. Software Issues in Recent Years

Apple is known for polished software, but in recent years, customers and tech analysts have noted that Apple’s software quality isn’t as flawless as it once was. In iOS 17, for example, users reported excessive battery drain, keyboard lag, touchscreen responsiveness issues, and overheating on iPhone 15 Pro models. Apple had to release multiple hotfixes to address these problems.

macOS and iPadOS have also experienced a rise in software bugs. For instance, in macOS Ventura (2022), the Finder app frequently froze or crashed, disrupting productivity. Wi-Fi and Bluetooth disconnection issues were also widely reported, particularly on M1 and M2 Macs.

In 2023 alone, Apple patched over 20 zero-day vulnerabilities, some of which were actively exploited before fixes were released. Furthermore, while Apple Maps has seen improvements, it still lags behind Google Maps in terms of accuracy and features in certain regions. [15]

4. Slow Adoption of AI in Products

Apple is falling behind in AI compared to companies like Google and Microsoft. Google’s AI-powered features in search and productivity tools have been available for years, whereas Apple’s comparable initiatives, such as “Apple Intelligence,” were only introduced in 2024. 

Microsoft has integrated ChatGPT-powered AI into Windows and Office 365, but Apple has yet to offer a comparable AI productivity tool. While Apple offers Siri, it still struggles with handling complex multi-step commands, whereas ChatGPT and Google Assistant excel at conversational interactions with better contextual awareness.

5. Heavy Dependence on China for Manufacturing

Apple heavily relies on China for the production of key products like iPhones, iPads, Macs, and AirPods. This reliance makes its supply chain vulnerable to disruptions from natural disasters, political tensions, and health crises. For example, in 2022, COVID-related lockdowns in China led to a 6 million unit shortfall in iPhone production, significantly impacting sales. [16]

Moreover, rising tensions between the US and China could lead to higher tariffs or restrictions, forcing Apple to rethink its manufacturing strategy. Although the company has started shifting production to India and Vietnam, China still remains critical to its supply chain.  

6. Weak Performance in Desktop Gaming 

Despite having a powerful M-series chipset and a massive user base, Apple’s performance in the desktop gaming sector has been notably weak. One of the key barriers for Mac users is the limited availability of games. While Windows platforms support the vast majority of computer games, macOS supports only a small fraction.

Several benchmarks have shown that games running on macOS perform worse than on Windows, even when using the same hardware. This performance gap is partly due to software optimization issues and the lack of support for certain gaming technologies on macOS. Apple Arcade, its subscription gaming service, also lags behind Microsoft’s Xbox Game Pass and Sony PlayStation Plus in content quality and adoption. [17]

7. Limited Compatibility

Apple’s closed ecosystem locks users into its products but also limits compatibility with third-party services and hardware, which frustrates some consumers. For example, Apple Watch only works with iPhones, whereas alternatives like Samsung Galaxy Watch and Garmin support multiple platforms.

8. Overdependence on the iPhone for Revenue

Apple’s dependence on iPhone sales makes it susceptible to market fluctuations and declining smartphone demand. In Q1 FY 2025, iPhone sales represented 55.63% of the company’s total revenue.

Furthermore, as the global smartphone market nears saturation, growth rates have slowed. Apple reported a nearly 1% decline in iPhone sales in Q1 FY 2025, totaling $69.1 billion, falling short of analyst expectations. [18]

OPPORTUNITIES (External Analysis)

1. AI Integration 

While tech giants like Microsoft and Google have aggressively invested in AI, Apple has remained more secretive about its AI strategy—leaving a huge potential for growth in this space. Apple’s Siri, for instance, has lagged behind AI-powered assistants like ChatGPT and Google Assistant, but the rise of generative AI presents an opportunity for Apple to revamp it. 

The company has already developed on-device AI for privacy-focused tasks like text recognition, predictive text suggestions, and photo categorization. Its AI-focused acquisitions, including Xnor.ai, Turi, and Silk Labs, suggest a long-term AI strategy in machine learning and neural networks.  

2. Expansion in Emerging Markets 

While Apple dominates in premium markets like the US, China, and Europe, it has yet to fully penetrate regions where smartphone adoption and middle-class growth are rising rapidly. 

Emerging markets such as India, Brazil, and Indonesia offer significant opportunities for revenue expansion. Apple’s Chief Financial Officer, Luca Maestri, highlighted the company’s success in these regions, noting strong performance in countries like India, Saudi Arabia, Mexico, Turkey, Brazil, and Indonesia. [19]

3. AR Development

Apple is uniquely positioned to dominate the Augmented Reality (AR) market, a sector projected to be worth $600 billion by 2030. With its ecosystem of powerful hardware, cutting-edge software, and a strong developer community, Apple is already leading AR innovation through products like the Apple Vision Pro, ARKit (AR development platforms), and LiDAR-equipped iPhones and iPads.  [20]

Thousands of apps already use ARKit, such as IKEA Place (furniture visualization) and Snapchat (AR filters). By scaling AR innovations, improving developer tools, and expanding into new industries, Apple could redefine digital interaction in the coming decade 

4, Cloud Services Enhancement

With the global cloud services market projected to exceed $2.7 trillion by 2034, Apple can position itself as a major player in consumer and enterprise cloud services alongside tech giants like Amazon (AWS), Microsoft (Azure), and Google Cloud. [21]

Apple’s focus on privacy, security, and seamless ecosystem integration gives it a strong competitive advantage in the cloud market. The company could enhance its iCloud+, cloud-based AI processing, and developer cloud tools, as well as expand into cloud gaming for Apple Arcade to drive long-term revenue growth and increase customer retention. 

5. Growth in Subscription Services 

Apple’s subscription services are among its fastest-growing revenue streams, generating a steady, high-margin income that reduces reliance on hardware sales. These services—including Apple Music, Apple TV+, and iCloud—collectively brought in nearly $100 billion in revenue in 2024.

This growth is fueled by offerings like Apple Arcade and Fitness+, alongside a massive base of over 1 billion paid subscriptions, providing Apple with a strong foundation to further expand its recurring revenue model. [22]

6. Financial Services Diversification 

Apple is rapidly expanding its presence in financial services, moving beyond Apple Pay into credit cards, buy now, pay later (BNPL), high-yield savings accounts, and potential lending services. With the global FinTech market expected to reach $950 billion by 2030, Apple has a massive opportunity to disrupt traditional finance while deepening its customer relationships. [23]

Apple Pay is growing, but Apple Card and Apple Savings are still available only in the US. Expanding them globally would increase market share. The company could also introduce long-term installment plans for MacBooks, iPads, and iPhones.

7. Sustainability Initiatives

From operating carbon-neutral corporate offices to using 100% recycled materials, Apple is committed to reducing its ecological footprint. Since 2016, Apple has issued a total of $4.7 billion in Green Bonds, funding eco-friendly projects like solar farms, wind power, and sustainable materials research. Its commitment to green initiatives not only strengthens its competitive advantage but also enhances its appeal to eco-conscious consumers and investors.

Plus, Apple has set an ambitious goal to achieve carbon neutrality across its entire business, manufacturing supply chain, and product life cycle by 2030. By 2024, Apple had cut its overall greenhouse gas emissions by more than 55% since 2015, marking substantial progress toward this objective. [24]

8. Gaming Industry Participation

Although Apple does not manufacture gaming consoles like Microsoft (Xbox) and Sony (PlayStation), it’s a major player in the mobile gaming sector and is expanding into cloud gaming, AR/VR gaming, and game subscriptions. The company could capitalize on its iPhone, iPad, Mac, and Vision Pro platforms to reshape the gaming landscape.

Apple has been upgrading its hardware to better support gaming, with the latest MacBook Pro and iMac models designed to cater to the gaming community. By strengthening its presence in this space, Apple aims to capture a larger share of the $300 billion+ gaming market, which is projected to reach $505 billion by 2030. [25]

9. New smart home devices

Apple is steadily increasing its presence in the smart home market, leveraging HomeKit and AI-driven automation to compete with Amazon and Google. While its smartphone device lineup is not as popular as Amazon’s Echo or Google Nest, its focus on privacy, security, and seamless ecosystem integration gives it a strategic edge. 

10. Stronger Integration with Healthcare and Medical Devices

Apple already dominates wearable health tech with Apple Watch’s ECG and blood oxygen monitoring. They can further enhance biometric tracking by adding new features such as blood pressure monitoring, glucose tracking for diabetics, and stress level analysis.

Advancements in non-invasive glucose monitoring or strategic partnerships with hospitals and insurers could revolutionize Apple’s presence in digital health. With the global digital health market projected to reach $946 billion by 2030, this sector presents significant growth opportunities. [26]

11. Leverage Blockchain and Web3 for Secure Digital Services

While Apple has been cautious about cryptocurrency and Web3, integrating blockchain for digital identity, security, and app monetization could improve privacy and reduce fraud in the App Store and Apple Pay transactions.

As the digital world shifts toward decentralization, Apple can seize this opportunity to enhance its ecosystem with more secure, transparent, and user-controlled digital services. For instance, Apple Music and Apple TV+ could leverage blockchain-based digital rights management, enabling content creators and users to track and verify ownership more efficiently.

12. Greater Focus on B2B and Enterprise Markets 

Apple can deepen its focus on B2B clients by expanding solutions in areas like mobile device management, enterprise security, and collaboration tools. Businesses increasingly need robust, scalable solutions to manage large fleets of devices and improve their workflow. 

Apple has already made inroads into this sector. In 2024, it expanded its Business Connect platform to include all verified businesses, not just those with physical locations, enabling companies to manage their digital presence across Apple’s ecosystem.

THREATS (External Analysis)

1. Legal and Regulatory Challenges

Apple faces increasing scrutiny over anti-competitive practices, privacy policies, and tax strategies, leading to heavy fines and potential restrictions. In 2023, for instance, the EU fined Apple €1.8 billion for anti-competitive behavior in the music streaming market, particularly for blocking alternatives to Apple Music.

In 2024, the US Department of Justice, along with 16 state attorneys general, filed a lawsuit against Apple, alleging that the company violated antitrust laws by maintaining a monopoly in smartphone markets. The lawsuit highlights practices such as the so-called “Apple Tax” and restricted NFC access for third-party banking apps. [27]

2. Ethical and Reputational Concerns

Apple has been accused of infringing upon workers’ rights to discuss wages and working conditions. In 2023, the National Labor Relations Board found that Apple had unlawfully imposed rules restricting employees from engaging in protected activities, such as discussing their compensation. [28]

The company has also faced criticism over labor practices within its Chinese supply chain, including allegations of poor working conditions and labor rights violations. These issues can damage Apple’s brand reputation and consumer trust, leading to potential boycotts or decreased sales.  

3. Cybersecurity Risks and Data Breaches

As a global tech leader, Apple is a prime target for cyberattacks, hacking, and data breaches. The company has suffered multiple iCloud hacking incidents that exposed user data and private photos. 

For example, in 2025, cybersecurity experts identified a sophisticated malware named “Banshee macOS Stealer” targeting Apple users. This malware evaded built-in antivirus systems, stealing sensitive data without detection. It operated undetected for months, highlighting the evolving nature of cyber threats against Apple devices. [29]

4. Declining Market Share in Smartwatches & Wearables

Apple leads the smartwatch market, but Samsung, Garmin, and Google are gaining share. Apple’s smartwatch market share fell from 32% (in 2020) to 21% (in Q3 2024) as competitors introduced advanced health-tracking features. [7]

Apple’s declining market share is further challenged by the rapid growth of  Chinese competitors. For example, Huawei surpassed Apple in global smartwatch shipments in the second quarter of 2024, selling 8.9 million units. In contrast, Apple’s shipments decreased from 6.5 million units in Q2 2023 to 5.7 million in Q2 2024.

5. Growing Resistance Against Apple’s Ecosystem Lock-in

Apple’s ecosystem lock-in strategy, long a key strength, is now facing growing resistance from regulators, competitors, and consumers who feel restricted by its closed ecosystem.

In 2024, the EU’s Digital Markets Act (DMA) forced Apple to allow sideloading (third-party app stores) and alternative payment methods. The EU also mandated the switch from the proprietary Lightning port to USB-C, signaling increasing regulatory pressure against Apple’s walled-garden approach.

6. Threat from Foldable Smartphones & New Form Factors

Apple has not yet launched a foldable iPhone. In the meantime, Samsung and Huawei are aggressively expanding into this market. As per reports, the foldable phone market will be worth $74 billion by 2030, growing at a CAGR of 13.5%. 

Reports suggest Apple is developing foldable prototypes, but the first model might not launch until 2026 or beyond. By then, Samsung and others could solidify dominance, making it harder for Apple to catch up. Samsung already controls over 65% of the foldable smartphone market with models like the Galaxy Z Fold and Z Flip. [30]

7. Inflation and Economic Slowdown 

High inflation and global economic uncertainty reduce consumer spending on premium products like iPhones, MacBooks, and iPads. In 2023, reports indicated weaker-than-expected iPhone 15 sales, particularly in China and Europe, due to economic pressures. Plus, Mac revenue declined nearly 34% in Q4 2023, reflecting softening demand. 

Currency fluctuations also impact Apple’s revenue, as the company earns over 60% of its revenue from international markets. A stronger US dollar makes Apple products more expensive in countries with weaker currencies, potentially reducing sales and impacting overall earnings.

8. Fierce Competition In The Tech Industry

Apple faces intense competition in all its product categories: 

Product Category  Major Competitors 
Smartphones Samsung, Google, Xiaomi
Personal Computing Microsoft, Dell, HP
Wearables Samsung, Garmin 
Smart Home Devices Amazon, Google
Streaming Services Netflix, Disney, Amazon Prime Video
Music Streaming Spotify

Conclusion 

Apple benefits from unmatched global brand power, advanced semiconductor capabilities, and massive R&D investments. Its large cash reserves, buyback programs, and strategic partnerships with global suppliers have strengthened its competitive positioning in multiple sectors. 

However, Apple faces challenges, including declining market share in wearables, software issues, growing resistance to its ecosystem lock-in, and heavy dependence on China for manufacturing. Despite these obstacles, Apple has promising growth opportunities, such as expanding in emerging markets, AR/VR development, and capturing a larger share of the gaming market.

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Sources Cited and Additional References

  1. Consumer Electronics, iPhone sales share of Apple’s total revenue worldwide, Statista
  2. Our Values, Environmental progress and transparency report, Apple
  3. Insights, Apple is the most valuable brand in the world, Brand Finance
  4. Insights & Stats, Apple has a total of 95500 patents globally, GreyB
  5. Company Highlights, Revenue per employee for Apple, Finbox
  6. Company Performance, The Sales per square feet of Apple Inc in the USA, GlobalData
  7. Consumer Electronics, Quarterly smartwatch unit shipment share worldwide, Statista
  8. Consumer Electronics, Market share of the leading true wireless stereo (TWS) vendors, Statista
  9. Software, Market share of mobile operating systems worldwide, Statista
  10. Ari Levy, Apple’s gross margin hits record as services business keeps growing, CNBC
  11. Company Financials, Apple’s free cash flow throughout the years, Macrotrends
  12. Forum, Apple now has more than 2.35 billion active devices worldwide, MacRumors
  13. Company Financials, Apple’s R&D expenses, Macrotrends
  14. Telecommunications, Apple worldwide shipments of smartphones, Statista
  15. Sergiu Gatlan, Apple fixes this year’s first actively exploited zero-day bug, BleepingComputer
  16. Tristan Bove, How many iPhones will Apple lose from a COVID lockdown?, Fortune
  17. Lucca RF, Mac vs. Windows: Which is better for gaming?, ExpressVPN
  18. Aaron Tilley, Apple iPhone sales shrink slightly as investors await AI payoff, WSJ
  19. Technology, Apple is thriving in India amid global challenges, TimesOfIndia
  20. Next Generation Tech, AR market size and trend analysis, GrandViewResearch
  21. ICT, Cloud services market size and trend analysis, Precedence Research
  22. Sarah Perez, Apple tops 1 billion subscriptions, nearly $100B in services revenue in 2024, TechCrunch
  23. Next Generation Tech, Fintech market size and trend analysis, GrandViewResearch
  24. Newsroom, Apple cuts greenhouse gas emissions in half, Apple
  25. Digital Media, Gaming market size and trend analysis, GrandViewResearch
  26. Healthcare IT, Digital Health market size and trend analysis, GrandViewResearch
  27. Press Release, Justice Department sues apple for monopolizing smartphone markets, Office of Public Affairs 
  28. Brian Fung, Apple has infringed on worker rights, NLRB investigators say, CNN
  29. Brooke Kato, Apple users warned of hi-tech Mac malware that steals personal data, NYPost
  30. Technology, Apple is developing foldable clamshell iPhones, Reuters
Written by
Varun Kumar

I am a professional technology and business research analyst with more than a decade of experience in the field. My main areas of expertise include software technologies, business strategies, competitive analysis, and staying up-to-date with market trends.

I hold a Master's degree in computer science from GGSIPU University. If you'd like to learn more about my latest projects and insights, please don't hesitate to reach out to me via email at [email protected].

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