14 Best B2B SaaS Companies As Of 2024

Software as a Service (SaaS) companies are growing at a phenomenal rate these days, thanks to the advances in cloud computing technologies. They host applications in the most efficient way and make them available to customers over the Internet.

B2B SaaS refers to companies that provide software (applications, plugins, extensions) to other businesses as a service. Their services are designed to help businesses operate more efficiently and effectively.

As of today, over 30,000 SaaS companies are operating worldwide. The United States dominates this space, hosting nearly 60% of these firms, totaling about 17,000. The United Kingdom and Canada come next but with a considerable distance. Each of these countries hosts approximately 2,000 SaaS firms. 

In this comprehensive article, we have focused on SaaS firms that offer services to small and mid-sized businesses. We’ve covered some of the best B2B SaaS companies in different categories (including content relationship management, project management, marketing, analytics, and more). 

10. Credit Repair Cloud

Service: Build or increase credit score
Ratings: 4.9/5 from 1,700+ customers

Credit Repair Cloud makes it easy to launch, operate, and grow your very own credit repair business.

Launched in 2002, the company has become a leader in the credit repair industry. Their customers have helped tens of thousands of clients clean their credit through the cloud platform. Moreover, the company has generated more than $190 million in revenue and helped about 49 of its customers become millionaires.

It works by automating the process of correcting errors on credit reports. The platform automatically fetches credit reports and uses proprietary algorithms to analyze every report thoroughly.

It spots all the parameters that could negatively affect the report, such as late fee payments, hidden charges, inquiries, closed accounts, negative settlements, and bankruptcy.

The software then generates dispute letters for selected parameters and sends them to all major credit bureaus to resolve issues as soon as possible. It also has a full-featured CRM tool to manage and track all aspects of a credit repair business, from sales and billings to leads and referral partners.

Pros 

• Import credit reports and generate credit audits with one-click
• Capture leads and signups
• Provides step-by-step training to increase clients’ credit score
• Client and affiliate portal
• KPI metrics to scale your business

Cons

• While the software generates dispute letters, you need to send them to credit bureaus and track them manually
• Could be stressful due to credit laws

In simple terms, it is currently the most reliable and feature-rich B2B credit repair platform for running a successful recurring-revenue scalable business.

Pricing 

The platform has four pricing plans — it starts from $179 per month and goes up to $599 per month for the enterprise version. The ‘starter’ plan allows you to handle up to 300 active clients.

Or you can start with a 30-day free trial. Each plan gives you access to unlimited affiliates and leads, as well as a private label client portal.

9. DocuSign

Service: Management of electronic agreements 
Ratings: 4.5/5 from 10,000+ customers

DocuSign is the most seamless eSignature platform on the market. It empowers over 250,000 companies and over 100 million users to send, sign, and manage digital agreements anytime on any device with trust and confidence.

DocuSign eSignature complies with the EU eIDAS Regulation, the US ESIGN Act, and UETA. The platform automatically creates and stores a robust audit trail for each agreement.

Pros 

• Makes it easy to create and send documents to clients
• Fields are easy to add and customize
• Various templates for repeatable processes
• Automated reminders and deadlines

Cons

• Relatively expensive

DocuSign eSignature eliminates manual, tedious tasks and increases convenience for businesses and consumers. It replaces the hassle of drafting, scanning, faxing, and printing large documents. Plus, it saves an average of $36 per agreement by minimizing hard costs and improving workers’ productivity.

According to the company’s official website, up to 44% of agreements are completed in less than 15 minutes, and 80% in less than a day.

Pricing 

It’s completely free to sign documents. However, the company charges users for premium features such as requesting signatures, signer authentication, custom branding, and more. The standard version costs $15 per month.

8. Slack

Service: Business communication platform
Ratings: 4.6/5 from 49,000+ customers

Slack is the collaboration hub that connects you with the right people and tools to get work done. It provides more than 2,500 apps and a robust API to streamline your workflow and automate tedious tasks.

It is packed with numerous IRC-style features, such as direct messaging, a persistent chat room organized by topic, and private groups.

The main reason behind Slack’s success is “channels.” You can create a channel for all your projects, add team members to this channel, and have a meaningful conversation. As you work in channels, your files and conversations become a searchable archive that gets more useful with time.

Pros

• Highly customizable
• Offers great features even with the free account
• Allows you to streamline and automate routine tasks
• Integrates with thousands of collaboration and office tools

Cons

• Video call quality can be improved

It’s a great platform to speed up communication with agencies, vendors, clients, and team members. You can also connect Slack with other popular services like Office 365, Google Drive, and over 2,200 more.

Pricing 

The pro plan costs $2.67 per month, while the free version allows you to view and search content from 10,000 most recent messages

From Fortune 100 companies to corner shops, millions of people use Slack to unify their systems and drive their businesses forward.

7. Salesforce

Service: Analytics and Customer Relationship Management platform
Ratings: 4.3/5 from 40,000+ customers

Salesforce is a cloud computing and social enterprise SaaS provider based in San Francisco. It helps businesses of all sizes increase revenue, automate tasks, and make smarter decisions for a better future.

Of its cloud platforms and applications, the company is best known for its Customer Relationship Management (CRM) products, which include Service Cloud, Sales Cloud, Commerce Cloud, Marketing Cloud, and Experience Cloud.

Pros 

• Easy to use and implement
• Integrates with hundreds of third-party tools
• Easy access for all users from mobile to web
• Excellent searchability

Cons

• Interface gets a little slow sometimes when working on multiple tabs

What makes Salesforce unique is it unites your sales, service, marketing, and IT departments with shared, easy-to-understand data on one integrated CRM platform. With a detailed view of every customer, your team can offer personalized customer experiences that build stronger relationships.

Pricing 

Fully customizable CRM starts at $25 per month and goes all the way up to $300 per month. Salesforce also partners with companies like Accenture and IBM for better integration of their cloud-based services. In 2020, they acquired Slack for $27.2 billion.

From small firms to Fortune 500 companies, over 150,000 businesses use Salesforce CRM to grow and manage their customers. Spotify, US Bank, Toyota, and Amazon Web Services are some of its top customers.

6. Xero

Service: Cloud-based accounting software
Ratings: 4.4/5 from 7,000+ customers

Xero is a cutting-edge, cloud-based accounting system that offers instant insight into your financial standing while seamlessly connecting you with a network of trusted financial advisors.

The platform allows small business owners to work with their bookkeepers, accountants, or employees and share information in real time. Employees can submit expenses, send invoices, and manage leave, even if they are on opposite sides of the world.

Pros 

• Great dashboard — very user-friendly and intuitive
• Thorough reconciliation tools
• Integrates easily with other apps
• A variety of specific reports

Cons

• Additional cost for extras

You can also connect your bank to Xero to get automatic bank feeds. These feeds provide an accurate, up-to-date picture of your business finances. Moreover, Xero has an impressive capacity for integrating with over 1,000 applications that extend the platform’s functionality.

Pricing 

The paid version starts at $25 per month. It’s good enough for new businesses, sole traders, and the self-employed. The premium plan, designed for established businesses of all sizes, costs $40 per month. The company does a great job of mixing a modern-looking user interface with a huge set of accounting features and functions.

5. Shopify

Service: Online store 
Ratings: 4.5/5 from 10,000+ customers

Shopify is the leading multichannel commerce platform built for small and medium-sized businesses. It provides a wide range of tools that merchants can use to sell both physical and digital products.

Sellers can create and manage their own online store across multiple sale channels, including mobile, web, social media, and marketplaces. Everything on this online store can be customized to meet the brand’s requirements.

With Live View, merchants can track real-time store activity. It captures and displays the visual of customers’ behavior throughout their checkout process.

Pros 

• Easy to set up
• Huge number of apps and extensions
• No revenue-per-year limits
• No product/disk space limits
• Robust customer experience

Cons

• Transaction fees apply unless you use Shopify Payments

The Shopify platform makes enterprise-level technology available to businesses of all sizes. It is engineered for scalability and reliability. 

Pricing: The basic plan starts at $29 per month | A 14-day free trial is available

Shopify Plus has emerged as a powerful e-commerce platform, boasting over 6.3 million stores across 175 different countries. It has been a pivotal force in empowering entrepreneurs, as it supports more than 1 million businesses worldwide. 

In terms of its financial impact, Shopify has played a significant role in the e-commerce ecosystem, having generated a staggering $755 billion in sales over its 17-year history.

The company is quite popular in the United States, with 61% of its stores located there. Its average order value stands at $85, highlighting its effectiveness in driving sales globally.

4. Dropbox

Service: Personal cloud storage and file synchronization
Ratings: 4.4/5 from 47,000+ customers

Dropbox is more than just a file storage platform. It’s a smart workspace where teams can collaborate and use various tools to create and edit content, including Microsoft Office files and cloud content.

File sharing with Dropbox is extremely easy. You can send anything by sharing a link, from audio and video to zipped folders and large database files. Any changes made to a shared file will be instantly updated and synced for all recipients.

Pros 

• Easy to use
• Transfer large files securely
• Advanced selective sync options
• Organize your projects using timelines, to-dos, and tables

Cons

• Expensive paid accounts

Dropbox also has several productivity tools. Dropbox Paper, for example, lets you assign to-dos, add due dates, and mention people – from within the doc itself.

Pricing 

You can store 2 GB of files for free. If you like the service, you can opt for 2 TB storage space, which costs $12 per month. For business accounts, 3 TB space costs $20 per month.

In simple terms, it’s a great tool to centralize your work and find all of your files easily. It is trusted by more than 700 million users and 500,000 teams.

In fact, Dropbox has been ranked one of the most valuable startups in the world, with a valuation of over $10 billion.

3. Atlassian

Jira Software

Service: Project planning and software development tools
Ratings: 4.5/5 from 30,000+ customers (for Jira software)

Atlassian develops products for project managers and software development teams. It offers over 4,000 applications, including various collaboration tools and IT help desk solutions, that help teams work together more efficiently and effectively.

Today, Atlassian services are used to develop software for various industries, ranging from pizza delivery and space travel to medicine and disaster response.

Pros 

• More than 4,000 apps to choose from
• All tools are highly customizable
• Allows team to organize projects in a fun, flexible, and visual way
• Excellent customer support

Cons

• Integration with even more 3rd party tools would be nice

Its popular products include Jira Software (project and issue tracking), Jira Align (enterprise agile planning), Opsgenie (on-call and alert management), Trello (visual collaboration on any project), and BitBucket (git code management).

The company operates in four segments: subscriptions, maintenance, perpetual license, and training/strategic consulting. With more than 242,000 customers, Atlassian generates over $3.53 billion in annual revenue.

2. Intuit

Intuit’s Mint app

Service: Personal, business, and tax finances
Ratings: 4.5/5 from 23,000+ customers

Intuit uses artificial intelligence and cloud-based technologies to build a global financial platform for financial institutions, consumers, and accounting professionals.

The company is focused on developing a secure platform that solves users’ important problems and connects them with financial experts. It identifies patterns in users’ data and provides new insights that save more time and money.

Pros 

• Great user interface and navigation
• In-depth contact records and transaction forms
• AI-powered expense tracking and receipt matching
• New hybrid sales tax option

Cons

• Mobile apps are not comprehensive

Intuit offers three main products:

• Mint: A powerful app to track your net worth, spending, and budget.
• QuickBooks: It helps you manage everything (from cash flow and tax prep to inventory and time tracking) all in one place.
• TurboTax: A software package for the preparation of American income tax returns.

They all have excellent depth, flexibility, and extensibility, and are ideal for individuals and small businesses. 

1. Zendesk

Service: Help desk software
Ratings: 4.3/5 from 9,000+ customers

Zendesk provides a comprehensive online helpdesk solution to help businesses with their sales, support, and customer interaction. It offers several highly customizable tools to streamline customer services, such as messaging & live chat, a ticketing system, an answer bot, and helpdesk software.

Pros 

• Makes customer service better
• Maintain logs of customer interactions
• AI-powered automated answers
• Detailed Reporting
• Works well on mobile

Cons

• Lacks enterprise features such as change and asset management

With Zendesk’s advanced analytics system, business owners can detect trends, visualize the impact of operational changes, and understand exactly where customers face issues. The platform makes it easy to measure the business metrics that matter the most.

Pricing : Starts at $49 per month | 30-day free trial is available

According to their official website, Zendesk increases customer satisfaction by 25% and agent productivity by 30% at any scale. It is trusted by more than 181,000 small and mid-size businesses across 160 countries.

Other Popular Companies

11. Zoom Video Communications

Service: Videotelephony and online chat

Zoom provides videotelephony services through a cloud-based peer-to-peer software platform. It is used for distance education, teleconferencing, telecommuting, and social relations.

The platform provides a reliable and secure way of sharing HD video, audio, and content across many devices, from desktops and smartphones to telephones and conference room systems.

The company has witnessed phenomenal growth in recent years. In 2020, Zoom became the most popular video conferencing application, surpassing the market cap of $140 billion.

12. Square Inc.

Service: Digital payments and financial services

Square Inc. was released in 2009, back when the idea of a swipe-based smartphone processing system with no equipment cost sounded too good to be true. Less than a decade later, Square was used by millions of small business owners to accept credit card payments and track sales and inventory.

Today, the company generates $17.5 billion in annual revenue. 

Its product line includes Cash App, which allows to send and receive money through a simple mobile application, and Square Point-of-Sale, which allows businesses to accept card payments with no extra fees or long-term contracts. 

Square also provides fraud detection, chargeback protection, account takeover protection, and various financial and marketing services.

13. Snowflake

Service: Data warehouse-as-a-service

Snowflake offers cloud-based data storage and analytics services. It allows businesses of all sizes to store and analyze data using cloud-based hardware and software.

Snowflake’s single elastic performance engine provides access to the data cloud, creating a solution for data sharing, data application development, data lakes, data warehousing, data engineering, and data science.

The platform is used by various industries, ranging from retail and advertising to healthcare and life sciences. In 2020, the company raised $3.4 billion via an initial public offering (IPO), the largest software IPO to date to double on its first day of trading.

14. ServiceNow

Service: Cloud-based workflow automation platform

ServiceNow offers a cloud computing platform to help businesses manage digital workflows. It specializes in IT operations management (ITOM), IT services management (ITSM), and IT business management (ITBM), enabling businesses to manage teams, projects, and customer interactions via various apps and extensions.

ServiceNow products are commonly used to implement

• Ticketing systems to manage large-scale projects
• Predictive modeling to manage workflows
• Benchmarking to track progress

The platform can also assist with artificial intelligence and machine learning processes. It integrates well with numerous legacy systems.

Read: 9 Best Vendor Risk Management Software

More to Know

Is Microsoft 365 a SaaS?

Yes. Every software program that allows users to connect to and use cloud-based applications over the internet is SaaS. This includes calendaring, emails, and office tools such as Microsoft 365 and Google Sheets.

What’s the difference between B2B SaaS and B2C SaaS companies?

B2B SaaS companies sell products and services to other businesses. For example, Shopify helps merchants to set up an online store and sell physical and digital products.

B2C SaaS companies, on the other hand, work directly with consumers. For example, Netflix sells software to watch licensed videos on demand. It follows a subscription-based model where users select their favorite plans and pay a fixed sum of money on a per-month or per-year basis.

While B2B and B2C SaaS companies have many common features, B2B customers are often more experienced. This is why B2B companies need to adopt a more professional and thoughtful approach when acquiring customers. 

How can I determine the best B2B SaaS solution for my business?

You need to go through a thorough evaluation process to make an informed decision. 

1. Identify the specific needs and goals of your business. 
2. Determine your budget for a SaaS solution. Include subscription, implementation, training, and ongoing maintenance expenses. 
3. Select a platform that can scale with your business as it expands
4. Check whether the platform integrates seamlessly with your existing software and tools.
5. The platform should be intuitive and require minimal training for your team. 
6. Research customer reviews and case studies from businesses similar to yours.
7. Take advantage of demos or free trials. 
8. Don’t pay for features and functionalities you won’t use. 
9. Check customer support and training offered by the SaaS provider. 
10. Calculate the ROI (return on investment) the platform can offer. 

Do these companies offer free trials or demos of their software?

Yes, most B2B SaaS firms offer free trials and demos of their platform to engage potential customers, showcase value, and ultimately drive adoption and sales. These free trials empower you to make confident, well-informed decisions about whether the platform is the right fit for your business. 

What’s the future of the SaaS industry?

According to the Valuate Reports, the global SaaS market size will exceed $908 billion by 2030 (from $273 billion in 2023), growing at a CAGR of 18.7% from 2023 to 2030.

This growth is driven by more people using smartphones and laptops, the adoption of new cloud technologies, and increased outsourcing by businesses. 

Furthermore, AI-enabled SaaS speeds up internal operations, allowing businesses to solve complex problems and achieve greater value through personalization, automation, and security enhancement.

What are the latest trends and innovations in the B2B SaaS industry?

In recent years, SaaS companies have focused on 

1. Integrating AI and ML to provide advanced analytics, predictive insights, and automation 
2. Providing advanced solutions for data protection, threat detection, and compliance management 
3. Enabling businesses to develop software applications with minimal coding skills
4. Adopting an API-first strategy 
5. Using blockchain technology to ensure transparency and trust in transactions.
6. Offering edge computing solutions to businesses that require real-time processing and low-latency responses
7. Integrating voice recognition and conversational AI

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