BrandVerity has been helping businesses protect their reputation online since 2008. It offers various tools to monitor brand, trademark, compliance, and ads, making it easier for businesses of all sizes to track and protect their brand presence on the internet.
More specifically, BrandVerity’s tools are specifically designed to identify and address brand infringement, trademark abuse, affiliate compliance issues, and unlicensed online resellers.
Headquartered in New York City, the company has a team of 40+ employees across two continents. It serves various clients, from government agencies and non-profit organizations to Fortune 500 companies.
While BrandVerity provides a range of features, not all of them are essential for every business. And it can be expensive for small businesses.
There are plenty of alternatives available in the market that employ unique approaches and AI-powered tools to enhance detection and enforcement capabilities. A few of them offer similar features to BrandVerity at lower prices.
Below, we have shortlisted the top twelve BrandVerity competitors based on their diverse features and capabilities, cost-effectiveness, customer support, and service quality.
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Founded in 2015
Cypheme uses advanced image recognition and machine learning technology to help businesses identify and combat counterfeit items. It offers a suite of tools and services, which involves placing a unique marker on product packaging and using an app to authenticate the product.
Businesses of all sizes can use Cypheme’s anti-counterfeiting solution to monitor their supply chains, identify fake products in circulation, and take actions to combat counterfeiting.
Benefits of Cypheme’s anti-counterfeiting solution
- Detects fake items with a 99.9% accuracy rate
- Scalable and Easy to use
- Can handle large volumes of scans and data analysis
- Can be integrated into existing packaging designs
The platform gathers and analyzes all relevant metrics related to counterfeit incidents, such as product descriptions and geographical locations. It then provides detailed insights into supply chain vulnerabilities, counterfeiting trends, and hotspots.
Cypheme’s technology has been proven effective in various industries, including consumer electronics, luxury goods, pharmaceuticals, automotive, and more.
Founded in 1971
Inventa specializes in domains, patents, trademarks, copyrights, design, and other forms of Intellectual property protection.
It provides a full spectrum of trademark and patent services. This includes searching trademarks, drafting applications, prosecuting trademark applications, and monitoring and renewing trademarks.
The company works closely with inventors and businesses to secure trademark and patent protection for their innovations. They have decades of experience in navigating the trademark and patent registration process both domestically and internationally.
Technology against online brand abuse
- Detect locations on the internet that sell counterfeit items
- Get an early warning on fraud associated with your trademark
- Identify traffic diversion to your domain and find culprits
Inventa has a proprietary system to detect all kinds of infringements associated with your trademark. If your rights have been violated, the system can precisely identify culprit websites, mobile applications, pay-per-click advertisements, and social networking platforms before it’s too late.
The company can also help you create an effective protection strategy for your business, allowing you to protect your assets and compete aggressively in the marketplace.
Founded in 1978
Questel provides a set of tools for searching, analyzing, and managing design, trademarks, domain names, and inventions. It also provides comprehensive services supporting the Intellectual Property lifecycle, which covers everything from international filing and translation to renewals.
These services, when combined with the proprietary Intellectual Property cost management platform, deliver an average saving of 45% across the entire prosecution budget.
Questel uses advanced machine learning models to provide detailed, data-driven insights. These business-focused insights are specifically generated to automate tedious tasks. For example, you can create and compare budgets in real time and align expenditures with your current strategies.
Unlike most other BrandVerity alternatives, Questel leverages blockchain technology to help you gather evidence of trademark use, demonstrate ownership, and establish reasonable steps to protect trade secrets
- Patent Search and Analytics
- Contract lifecycle management
- Intellectual Property licensing and monetization
- Legal status and due diligence services
The company strategically partners with industry associations and patent offices worldwide. These partnerships broaden the company’s data sources, enhance its offerings, and ensure it stays updated with the latest industry trends and standards.
Their solutions are used by 20,000+ companies in over 30 countries, including Fortune 500 corporates, universities, and law firms.
Founded in 1997
Safenames has developed a data-driven technology called Mark Protect to make it easy to monitor and take action on trademark infringements across the Web.
It safeguards your brand from fake websites that may affect the sales and reputation of your company. It also prevents brand misuse and helps you protect intellectual property’s established equity and financial investments.
Safenames automatically monitors app stores to ensure there are no fake developers trying to sabotage your company. Similarly, it searches the web for your logo to verify no similar images are being used by other parties.
If any fraudulent apps or content are found, Safenames will inform you of which developers are using your content without permission.
- Domain monitoring and protection
- Trademark and online marketplace protection
- Disaster recovery solutions
- Legal support and expertise
Safenames’s brand monitoring system scans millions of sites, online marketplaces, social media platforms, and other digital channels on a daily basis, offering comprehensive brand protection services across the globe.
It currently manages more than 2 million domain names for its clients worldwide.
5. CSC Digital Brand Services
Founded in 1999
CSC protects your company’s digital assets outside the firewall, mitigating the risk of revenue and brand reputation loss.
Its proprietary Discovery Engine platform efficiently monitors domain names, internet content, mobile applications, and social media platforms within a single environment. This platform is integrated with a context-based content-matching system to spot online mentions of your brand, specific keywords, and associated logos.
CSC also employs human expert analysts to further prioritize, highlight, and report crucial infringements or data breaches and take necessary actions on time. It partners with law enforcement agencies to ensure compliance with legal processes.
Fraud Protection Architecture
- Data collection and aggregation
- Machine analysis and scoring
- Phishing validation and forensics collection
- Enforcement takedowns and internet blocking
CSC has been a trusted provider of choice for the Forbes Global 2000 companies and the 100 Best Global Brands for DNS services, domain name management, and digital brand and fraud protection solutions.
The company has also been honored by organizations, including Corporate Vision Magazine and World Trademark Review, for its contribution to the online brand protection industry.
Founded in 2007
PerformLine is a brand protection and regulatory compliance monitoring platform that allows you to find and reduce risks across various channels, including calls, messages, emails, social media, web, and documents.
The platform utilizes artificial intelligence and machine learning models to analyze massive volumes of data in real time, detect risks precisely, and notify stakeholders before it’s too late.
- One platform to handle everything
- Fully customizable, traceable, and well-documented
- Reporting for all levels
- Keep a record of activities, such as transcripts, screenshots, and requests
The platform is highly customizable — you can define specific compliance rules, internal policies, and regulatory requirements tailored to your businesses.
It supports monitoring and compliance with several regulatory frameworks, including the Consumer Financial Protection Bureau (CFPB) regulations, the Fair Credit Reporting Act (FCRA), Telephone Consumer Protection Act (TCPA), and industry-specific regulations like GDPR for data protection or HIPAA for healthcare.
As for reporting, the software is designed to provide actionable insights into potential risks, compliance performance, and trends. These insights help you make informed decisions, improve compliance strategies, and find areas for improvement.
3. OpSec Security
Founded in 1983
OpSec Security provides fully integrated, end-to-end solutions to maximize your brand’s digital presence while protecting it against an ever-growing range of threats.
The platform is integrated with various tools that help you protect your business from counterfeiting, piracy, and unauthorized use. For example, it includes an authentication system to verify the authenticity of products, security features (such as holograms and RFID tags) for packaging, and investigative services to pinpoint and prosecute counterfeiters.
Products and Solutions
- Brand authenticity and identifiers
- Intelligent supply chain and traceability
- Antifraud and phishing
- Licensing and royalty management
The company has been in the brand protection industry for almost four decades. During this long period, it has collected vast amounts of data and developed a deep understanding of threats faced by businesses in different sectors.
It currently serves businesses (from small teams to multinational corporations) across various industries, including consumer goods, automotive, electronics, pharmaceuticals, and luxury brands.
OpSec protects numerous popular brands worldwide, representing 13 billion+ products annually.
Founded in 2013
BrandShield’s advanced technologies scan the internet and detect pushing threats, online brand abuse, and counterfeit sales.
It provides comprehensive tools and expertise to continuously monitor and combat threats across e-commerce websites, marketplaces, social media platforms, mobile apps, search engines, and other digital channels.
These tools utilize machine learning models and big data analytics to efficiently identify and prevent fraudulent activities that could negatively impact a brand’s profitability and integrity.
BrandShield also generates in-depth reports, offering valuable insights into threat patterns and abuse trends.
- Brand-oriented digital risk protection
- Anti-counterfeiting and anti-fishing solutions
- Detects and removes executive impersonation
- Paid ad protection
According to BrandShield’s official website, it delivers fast response times, with an average takedown rate of 93% within one day of identifying a brand abuse incident. So far, it has processed more than 200 billion data points and removed 1.5 million+ counterfeit items online.
1. Red Points
Founded in 2011
Red Points offers a robust platform to fight piracy, counterfeiting, and other types of intellectual property infringement. It automatically detects and analyzes thousands of infringements and tackles the most harmful offenders first.
The platform utilizes artificial intelligence and machine learning algorithms to accurately identify counterfeit items and listings online. It crawls linking sites, applications, social media, streaming services, cyberlockers, and P2P platforms.
It then sends takedown requests to platforms hosting infringing content, making it easier for you to remove unauthorized products and copyrighted material from online channels.
The platform also generates a detailed report, so you can understand the scope and impact of fraud and make more informed decisions to strengthen your brand protection strategies.
- Brand protection
- NFT protection
- Domain management
- Impersonation removal
The company also offers legal support (in partnership with law firms) to assist businesses with more complex fraud.
Red Points is currently valued at over $1.2 billion. It has processed more than 100 billion data points and removed over 1 million infringing items from the market.
More specifically, it has helped 1,200+ companies recover $1 billion in lost revenue.
Other Equally Good BrandVerity Alternatives
Founded in 1949
Corsearch combines AI-powered technology with decades of industry expertise to develop trademark and brand protection tools. These tools help businesses protect their intellectual property assets, including copyrights and patents.
Their tools and services help businesses protect their intellectual property (IP) assets, including trademarks, copyrights, and patents. They can thoroughly search multiple databases, including domain names, common law sources, registered trademarks, pending applications, and social media websites.
- Easy-to-use software and analytics
- AI-powered research tools
- 191 searchable trademark databases
- Over 1000 online platforms are scanned daily
From OCR and AI to clustering and automation, Corsearch uses state-of-the-art techniques to save your efforts and deliver impact. It works with you to create customized brand protection strategies that align with your business requirements, dynamics, and budget constraints.
Corsearch’s services are used by a range of businesses, from small startups to big multinational enterprises. Their customers span across various industries, including technology, entertainment, pharmaceuticals, and consumer goods.
Founded in 1999
MarkMonitor develops advanced software to protect brands from fraud, piracy, cybersquatting, and counterfeiting. It leverages machine learning models and industry expertise to identify and minimize threats across multiple digital channels.
The company is known for its comprehensive domain management services. It helps businesses monitor their domain registrations, manage domain portfolios, and protect themselves against cybersquatting and brand hijacking.
MarkMonitor evaluates the risk associated with brands and generates detailed reports describing known and unknown vulnerabilities, emerging threats, and areas for improvement. These reports help businesses prioritize their efforts and allocate resources efficiently.
- Brand protection and fraud prevention software
- Paid search monitoring and optimization
- Data breach response and managed security services
- Domain name registration and management
MarkMonitor has decades of experience in managing large domain portfolios, ensuring compliance, and protecting firms against brand-related domain infringements. It operates in numerous locations worldwide, with offices in Europe, North America, and Asia.
In 2022, Newfold Digital acquired MarkMonitor. By that time, the company had processed millions of domain name registrations and managed tens of thousands of domain names.
Founded in 2009
As a part of CentralNic, one of the world’s largest domain management companies, BrandShelter provides a comprehensive domain management system to monitor your brands and trademarks on the Internet.
It covers domain registration, DNS management, renewal management, portfolio analysis, and WHOIS privacy services, making it easier for you to optimize domain portfolios and ensure proper administration and protection of digital assets.
- Domain name dispute resolution
- Analysis and troubleshooting in DNS zones
- Blocking services under numerous Top Level Domains (TLDs)
- Monitoring services to identify infringements at an early stage
BrandShelter leverages advanced monitoring techniques and industry expertise to identify phishing attempts, unauthorized domain registration, potential data breaches, and other brand-related threats. This helps you take appropriate enforcement actions and minimize risks.
More To Know
What you should look for in a brand protection service?
A good brand protection company offers the following benefits to businesses of all sizes:
- Proactive instance detection and monitoring
- Brand reputation management for responding to issues like negative brand sentiment or fake reviews
- Global coverage and enforcement capabilities
- Market intelligence and insights to maintain a competitive edge
How much does a conventional brand protection or online brand compliance service cost?
While prices of brand protection services vary widely depending on multiple factors, most of them cost between $200 per month and $7,000 per month.
There is no standardized pricing model in the industry, and costs are generally determined on a case-to-case basis.
Large companies with complex brand protection requirements pay more than smaller companies with simpler needs. The more comprehensive the service, the higher it will cost.
Authentication and Brand Protection Market Size
The global authentication and brand protection market size will exceed $5 billion by 2030, growing at a CAGR of 8.2% from 2023 to 2030.
The major factors behind this growth include the increasing focus on safeguarding brand and product integrity, strict anti-counterfeiting laws enforced by government agencies, and the advent of track and trace software tools.
Why you can trust us?
We thoroughly analyzed over 25 companies similar to BrandVerity — they all offer a broad range of solutions. It took about 15 hours to do the comprehensive research. Finally, we decided to shortlist 12 companies based on their reputation and the type of technology they use to identify fake items and recognize brand sentiments.
We DO NOT earn commission from any of the featured platforms. Furthermore, we have two independent editors who have no influence over our listing criteria or recommendations.