The computer industry is one of the most dynamic and rapidly evolving sectors in the global economy. Whether for personal use, businesses, gaming, or artificial intelligence, the demand for powerful and efficient computing devices continues to surge.
In 2024, the global personal computer (PC) market reached a valuation of $225 billion, with 262.7 million units shipped—marking a 1% increase from the previous year. Meanwhile, the laptop segment alone was valued at $110 billion and is projected to grow at an annual rate of 5.2% from 2024 to 2032. [1][2]
However, the modern computing world is no longer just about desktops and laptops. The rise of AI-powered PCs, cloud computing, and hybrid work solutions is reshaping the industry. Companies like Google (through its Chromebooks) and Microsoft (with its Surface lineup) are innovating to meet the growing demand for cloud-based, lightweight computing solutions.
Below, I spotlight the top 13 computer brands, exploring their strategies and innovations that are shaping the future of computing. Whether you’re a business professional, a gamer, or a tech enthusiast, these companies are driving the digital revolution.
Did you know?The gaming PC market, with 44 million units shipped in 2023 and a steady growth trajectory, is quietly propelling the computer industry forward, driven by a massive global community of 1.86 billion PC gamers. [3]
Table of Contents
14. LG Electronics
Founded: 1958 in South KoreaPopular Products: LG Gram Series, UltraPC
Competitive Edge: Ultra-portable laptops with long battery life
While LG is best known for its televisions and home appliances, it also manufactures laptops, tablets, and enterprise computing solutions. It has gained recognition for producing lightweight, long-lasting, and premium-quality laptops that cater to professionals, students, and business users.
Its PC business primarily focuses on ultrabooks, business laptops, and all-in-one computers, with the LG Gram series leading its lineup. The company plans to expand the Gram series with the introduction of the Gram Book, an entry-level model targeting users seeking a balance between performance and affordability.
In 2025, LG introduced “EXAONE Deep,” a logic-driven AI model designed for complex problem-solving tasks, including mathematics, coding, and scientific challenges. This model was showcased at Nvidia’s GPU Technology Conference, highlighting its advanced reasoning capabilities. [4]
13. Fujitsu
Popular Products: Fujitsu Lifebook, Fujitsu Celsius
Competitive Edge: High-performance workstations for industry & AI
Fujitsu is one of Japan’s largest IT companies specializing in enterprise computing, servers, and business-class laptops. Though it was once a major player in consumer laptops, Fujitsu shifted its focus to B2B markets, particularly corporate clients, government agencies, healthcare institutions, and industrial sectors.
In 2018, Fujitsu sold a majority stake of its PC business to Lenovo, but it continues to operate under the Fujitsu Client Computing Limited (FCCL) division, producing enterprise-focused laptops and workstations with a strong emphasis on security, durability, and energy efficiency.
Fujitsu, in collaboration with RIKEN, developed the Fugaku supercomputer, which achieved a peak performance of 442 petaflops, making it the world’s fastest supercomputer for a time. In 2024, Fujitsu partnered with AMD to co-develop innovative computing platforms targeting AI and high-performance computing (HPC), with plans to launch by 2027. [5]
The company has also invested significantly in quantum computing. In collaboration with QuTech, Fujitsu developed a technology that cools the entire quantum computer system, not just the qubits, simplifying wiring and paving the way for high-performance, large-scale integrated quantum computers. [6]
12. Dynabook
Founded: 2019 in JapanRevenue: $1.5 billion+
Popular Products: Dynabook Portégé, Tecra
Competitive Edge: Lightweight design with durable alloy chassis
Dynabook originated from Toshiba’s PC division after being acquired by Sharp Corporation (a subsidiary of Foxconn) in 2018. Its history dates back to 1985, when Toshiba launched the world’s first-ever laptop, the T1100, making it one of the pioneers of mobile computing.
After Sharp’s acquisition, Dynabook retained Toshiba’s business-focused design philosophy but incorporated Foxconn’s manufacturing efficiency. The company produces durable and lightweight laptops, making it a competitor to HP EliteBook, Dell Latitude, and Lenovo ThinkPad.
The Portégé Z40L-N, for example, is a premium Copilot+ PC laptop that weighs under 1 kg and features a durable magnesium alloy chassis. Despite its lightweight design, it offers extensive connectivity options, including USB-A, Thunderbolt™ 4 (USB4™ Type-C), HDMI®, and a standard LAN port. [7]
11. Huawei
Founded: 1987 in ChinaPopular Products: MateBook Series, MateStation
Competitive Edge: Huawei ecosystem integration
While Huawei has historically focused on networking and telecom, its consumer electronics division (Huawei Consumer Business Group) has expanded rapidly, making it a strong competitor to Apple, Dell, Lenovo, and Samsung.
Huawei’s MateBook series has gained significant traction in the premium laptop market, offering high-end performance, sleek designs, and integration with Huawei’s ecosystem. These MateBooks deliver MacBook-like build quality at more competitive prices. Plus, they seamlessly connect with Huawei smartphones, tablets, and wearables, enhancing the overall user experience.
In recent years, Huawei has significantly improved the production of its Ascend AI chips. The Ascend 910C processors have achieved a production yield of nearly 40%, a substantial increase from the previous 20%. Now profitable, these processors are projected to reach a production volume of 100,000 units this year, strengthening China’s semiconductor capabilities amid external restrictions. [8]
In 2024, the company introduced a 72TB SSD-tape hybrid storage device designed for warm and cold data storage, aiming to reduce operational overhead and improve storage density and efficiency. [9]
10. MSI (Micro-Star International)
Founded: 1986 in TaiwanRevenue: $6 billion
Popular Products: MSI Titan, Raider, MSI Aegis
Competitive Edge: High-end gaming performance
MSI is one of the leading gaming and high-performance computing brands, known for its gaming laptops, motherboards, graphics cards, and esports peripherals. MSI’s strong focus on R&D enables it to introduce cutting-edge technologies and remain competitive in the rapidly evolving tech industry.
For example, the company has developed an AI engine that detects user scenarios and automatically adjusts hardware settings for optimal performance. This engine streamlines tasks such as content creation, work, and entertainment by offering AI-tuned modes and resource optimization. [10]
At CES 2025, MSI unveiled Venture and VenturePro Series laptops tailored for business and productivity, featuring the proprietary MSI AI Engine.
The flagship MSI Titan 18 HX AI features an 18-inch Mini LED display, Intel Core Ultra 9 CPU, and options for up to 96GB of RAM. The Raider 18 HX AI offers similar specs with additional AMD processor options. [11]
9. Razer
Revenue: $2.2 billion
Popular Products: Razer Blade Series
Competitive Edge: High-refresh-rate & OLED displays
Razer is best known for its high-performance gaming laptops, accessories, and peripherals. Its flagship Razer Blade laptop series competes with Alienware, ASUS ROG, and MSI, delivering cutting-edge GPUs, mechanical keyboards, and high refresh rate displays.
Unlike brands like HP and Acer, which cater to all users, Razer exclusively targets gamers, esports professionals, and high-performance users. Beyond laptops, it also generates revenue from gaming peripherals (mice, keyboards, headsets), cloud gaming software, and fintech services (Razer Gold & Razer Fintech).
In 2025, Razer introduced WYVRN, an AI-powered platform designed to enhance game development. At CES 2025, the company showcased Project AVA, an AI esports coach that provides real-time gaming tips and strategies. [12]
They also unveiled the Razer Blade 18 gaming laptop, powered by Nvidia’s RTX 50-series GPUs and Intel Arrow Lake CPUs. The laptop features a unique dual-mode display, capable of running at either 3840 x 2400 at 240Hz or 1920 x 1200 at 440Hz, offering exceptional performance and visual flexibility. [13]
Razer holds a total of 1,817 patents worldwide, with 1,232 already granted and over 87% currently active. The majority of these patents are filed in the USA, followed by Taiwan and China. [14]
8. Samsung (Galaxy)
Revenue: $5 billion+Popular Products: Galaxy Book Series, Tab
Competitive Edge: Industry-leading OLED displays
Samsung’s PC division, centered on the Galaxy Book series, holds a modest yet growing presence in the PC market. The company ranks among the top 10 computer brands, leveraging its expertise in display technology and seamless ecosystem integration.
Samsung’s Galaxy Book series competes with Dell XPS, Apple’s MacBook, and Microsoft Surface, offering lightweight, ultra-thin designs, long battery life, and deep integration with Samsung Galaxy smartphones and tablets.
The company also leads in OLED laptop displays, supplying high-end screens to major brands like Dell, Lenovo, and ASUS. At the Mobile World Congress 2025, Samsung Display showcased its next-generation OLED technology, achieving a maximum brightness of 5,000 nits. [15]
In 2025, Samsung expanded its AI-powered PC lineup by introducing the Galaxy Book5 Pro and Galaxy Book5 360. These models are equipped with Intel’s Arrow Lake Core Ultra processors, enhancing AI capabilities with features like AI Select and Photo Remaster. [16]
7. Microsoft (Surface)
Launched in: 2012Revenue: $6 billion+
Popular Products: Surface Pro, Studio, Go
Competitive Edge: Deep Windows & AI integration
Microsoft’s Surface lineup represents the company’s premium hardware division, offering high-end laptops, tablets, 2-in-1 devices, and desktop PCs. The Surface Pro, Surface Laptop, and Surface Studio are key products known for their sleek design, premium materials, and optimized Windows experience.
Initially aimed at demonstrating the potential of Windows in a seamless hardware-software ecosystem, the Surface lineup has evolved into a direct competitor to Apple’s MacBook, iPad, and high-end Windows laptops from Dell, HP, and Lenovo.
Microsoft differentiates its Surface PCs with premium design, AI-powered features, seamless integration with Windows and Microsoft 365, and a strong focus on creative professionals and enterprise support—prioritizing quality and innovation over price competition.
In 2025, the company announced Intel-powered versions of the Surface Pros and Surface Laptops, targeting business customers seeking performance and reliability. [17]
6. Acer
Founded: 1976 in TaiwanRevenue: $8.22 billion
Popular Products: Aspire, Swift, Predator
Competitive Edge: Budget-friendly offerings
Founded in 1976, Acer was one of the early pioneers in personal computing and has since grown into a top-6 PC manufacturer globally. In 2024, the brand shipped 16,927 units, capturing 6.9% of the PC market share.
Acer focuses on affordability and value-oriented performance, making it a favorite in emerging markets, students, and budget-conscious buyers. Its Aspire, Swift, and Spin series cater to mainstream consumers, while the Predator and Nitro series target the gaming segment. The company also has a strong presence in Chromebooks and education-focused laptops.
In recent years, Acer has expanded the use of recycled materials from its Vero series products to other conventional products, as part of its commitment to sustainable development. They plan to achieve 100% renewable energy use across all global operations and subsidiaries by 2035 — outpacing Dell’s timeline. [18]
Furthermore, Acer is expanding its repair services through its subsidiary, Highpoint Service Network (HSN), which specializes in brand repair solutions. Since its establishment in 2018, HSN has achieved record-breaking annual revenues. [19]
5. Asus
Founded: 1989 in TaiwanRevenue: $18.2 billion
Popular Products: ROG, VivoBook, ZenBook
Competitive Edge: Dominance in gaming
Asus has a strong brand recognition in gaming, creator workstations, and affordable laptops. It is best known for its ROG (Republic of Gamers) and TUF (The Ultimate Force) gaming series, which offer performance hardware for gamers and professionals.
The company has a strong presence in consumer laptops (VivoBook, ZenBook), enterprise solutions (ExpertBook), and DIY PC components (motherboards, GPUs, cooling solutions). In fact, it is the world’s largest motherboard manufacturer, holding nearly 40% of the market share. [20]
Asus invests heavily in R&D to introduce cutting-edge products. For example, the ASUS ZenBook Pro features an innovative dual-screen design, while ROG devices leverage advanced cooling technologies such as intelligent cooling, liquid metal thermal compounds, and the Active Aerodynamic System (AAS) for superior thermal efficiency.
The company has adopted a circular economy approach to promote sustainable development. It uses the Circular Transition Indicators (CTI) v4.0 framework to measure its circular performance, with a focus on material and water circularity in products such as the Zenbook S13 OLED. [21]
4. Apple
Revenue: $33 billion+ (from Mac computer)
Popular Products: Macbook Air, Pro, Studio
Competitive Edge: hardware-software integration
Apple Inc. is the world’s most valuable and influential technology company, known for its premium hardware, software ecosystem, and high-margin business model. Its Mac lineup (MacBooks, iMacs, and Mac Studios) is a cornerstone of its ecosystem, offering seamless integration with iPhones, iPads, and services like iCloud and Apple One.
Unlike rivals like Lenovo, Dell, and HP, Apple designs its own chips (Apple Silicon), operating system (macOS), and software stack, ensuring superior optimization and high performance.
Apple holds a 9.2% share of the global PC market but dominates the premium and high-margin computing segment. It is the largest vendor of high-end laptops, with the MacBook Air and MacBook Pro ranking among the best-selling premium models worldwide. In 2024, Apple sold 22.4 million Macs, up 4.5% year on year.
That same year, Apple introduced on-device AI with macOS 15.2, enhancing Siri and boosting productivity. The company also partnered with OpenAI to integrate ChatGPT, streamlining creative workflows. [22]
Impressively, Apple has achieved 100% recycled aluminum in its Mac enclosures, reducing its carbon footprint by more than 55% since 2015. In 2024, it was ranked first on Greenpeace’s tech sustainability list. [23]
3. Dell
Founded: 1984 in USARevenue: $93.9 billion
Popular Products: XPS Series, Alienware & G-Series
Competitive Edge: Custom-built PC configurations
Founded in 1984 by Michael Dell, Dell has grown into a $102 billion tech giant (FY 2023 revenue). It is currently the third-largest PC manufacturer globally, holding a 16.1% market share.
It is particularly strong in the business and enterprise computing segment, with its Latitude, XPS, Precision, and OptiPlex series dominating corporate markets. In the premium gaming sector, its Alienware brand continues to excel, shipping over 2 million units in 2024. Overall, Dell sold approximately 39.45 million PCs globally in 2024.
The company uses 97% recycled packaging and aims for net zero by 2050, appealing to ESG-focused enterprises. In 2024, it ranked third on Barron’s sustainability list. [24]
The same year, the company launched the Dell AI Factory, introducing AI-optimized PCs and GPU-enabled servers. Its backlog swelled to $9 billion, up from $4.1 billion, due to substantial AI-related deals, including collaborations with companies like xAI. [25][26]
2. HP
Revenue: $53.8 billion
Popular Products: Pavilion Series, Spectre & Envy Series
Competitive Edge: Innovation and research capabilities
HP was originally part of Hewlett-Packard Company, which split in 2015, forming HP Inc. (focused on PCs & printers) and Hewlett Packard Enterprise (HPE, focused on enterprise IT & cloud solutions).
HP is currently the second-largest PC manufacturer globally, with a 21.6% market share. About 65% of its revenue comes from laptops, desktops, workstations, and accessories, while the remaining 35% is generated from home/office printers and industrial solutions.
The company distributes its products through a vast network of over 80,000 channel partners, including resellers and retailers like Walmart, alongside its direct e-commerce platform, hp.com. In 2024, the company shipped approximately 53.03 million PCs worldwide, marking a modest 0.2% increase from the previous year.
During FY 2024, HP invested around $1.64 billion in R&D—an increase from the previous year but still below its 2021 peak of approximately $1.85 billion. The company has 22,376 patents globally, with 14,923 patents already granted and over 59% active. The majority of its patents are filed in the USA, followed by Europe and China. [27]
1. Lenovo
Revenue: $62.8 billion
Popular Products: ThinkPad Series, Legion Series
Competitive Edge: Global manufacturing & supply chain control
Lenovo is the world’s largest PC manufacturer, holding a 25.5% market share in the global PC market. The company operates in over 180 countries with 30+ manufacturing plants worldwide, allowing it to maintain a cost-effective supply chain and localized production strategy.
It operates a hybrid business model that balances transactional and relationship-driven approaches, a strategy dubbed “protect and attack” by CEO Yang Yuanqing since 2009. This dual framework drives its dominance in PCs while expanding into new territories like AI, smartphones, and infrastructure. [28]
Lenovo has significantly ramped up its R&D efforts in recent years, spending $2.03 billion on research and development in FY 2023-2024. In 2024, the company announced plans to produce AI servers at its plant in Puducherry, India, with an annual production target of 50,000 AI rack servers and 2,400 GPU servers. [29]
The company has also launched its first AI-powered PCs in China. CEO Yang Yuanqing predicts that AI PCs will account for 80% of Lenovo’s shipments by the end of 2027. [30]
Read More
- 21 Fastest Supercomputers In The World
- 21 Most Interesting Facts About Quantum Computers
- 27 Biggest Inventions in Computer Science | The History
- 15 Quantum Processors That Feature New Computing Paradigm
- PC Shipments, The PC market closed out 2024 with slight growth, IDC
- Consumer Electronics, Laptop market share and trends analysis, GMInsights
- Gaming PCs, Gaming monitors will continue on their growth trajectory, IDC
- EXAONE Deep, Reasoning enhanced language model, ArXiv
- Niki Mizuguchi, Japan’s Fugaku slips to No. 4 in global supercomputer ranking, Nikkei Asia
- Press Releases, Fujitsu collaborates with QuTech to develop cryogenic electronic circuits, Fujitsu
- Efosa Udinmwen, Dynabook’s newest laptop weighs less than 1 kg, TechRadar
- Zijing Wu, Huawei improves AI chip production in boost for China’s tech goals, Financial Times
- Anton Shilov, Huawei develops massive 72TB SSD-tape hybrid storage device, Tom’s Hardware
- AI PC, MSI offers cutting-edge AI solutions, MSI
- Antonio Benedetto, MSI’s gaming laptops have the latest from Nvidia, Intel, and AMD, TheVerge
- Antonio Benedetto, Razer launches new Wyvrn game dev platform, TheVerge
- Razer Blade 18, Experience true desktop-level performance on the gaming laptop, Razer
- Company Analysis, Razer patents and insights, GreyB
- News, Samsung Display’s OCF leadership takes center stage at MWC25, Samsung Display
- Umar Shakir, Samsung announced new Galaxy Book 5 Pro and Galaxy Book 5 360 laptops, TheVerge
- Tom Warren, Microsoft announces Intel-powered Surface Pro 11, TheVerge
- Climate Actions, Acer is committed to achieving the net-zero goal by 2050, Acer
- Aaron Lee, Acer’s HSN expands multi-brand repair services, DigiTimes Asia
- Company History, ASUS is the number one manufacturer of motherboards in the world, ASUS
- CTI Case Study, Circular economy targets, WBCSD
- Sam Altman, OpenAI and Apple announce partnership to integrate ChatGPT, OpenAI
- Product Environmental Report, Progress toward the 2030 goal, Apple
- ESG Goals, We will achieve net zero GHG emissions by 2050, Dell Technologies
- Steve McDowell, Dell launches AI factory to accelerate enterprise AI integration, Forbes
- Emily Bary, Dell sees its backlog swell as big AI deals come through, MarketWatch
- Hardware, HP Inc’s expenditure on R&D throughout the years, Statista
- Jason Fernando, A look at Lenovo’s strategy and business model, Investopedia
- Sai Ishwarbharath, China’s Lenovo to make AI servers in India, Reuters
- Technology, Lenovo quarterly results smash estimates, Reuters
