The one important marketing tool that affects the business is Logo. Logo defines the brand and almost all companies are known by its logo. It’s the first thing that sticks in people’s mind. Let me give you a demo, think of any popular company, say Google or Apple. What’s the first image that came into your mind? The unforgettable and famous logo associated with it!!
Do you know there are many big companies out there who spent millions of dollars on a single logo only? Well, it is also true that some logos gone wrong. Some design gone off-track of what the companies aiming to. Today, we are listing few blunders made by good designers. It’s important to see them and learn what they did wrong. Have a look at epic logo design fails ever that ruined the company’s reputation.
1. Clinica Dental
Photo credit: flickr
Just after releasing this logo, Clinica Dental got a second name (in a funny way) Full Service participation.
2. Anthony Byrne
Nothing wrong with the name, but what’s up with the design? I think the designer was dreaming about a p@n#s with 2 giant balls while creating this stuff.
3. Arlington Pediatric Center
The Arlington Pediatric Center employs talented physician. But after seeing this logo public might misinterpret their services. Because of failed marketing strategy, they have changed the logo.
4. Catholic Church
This logo represents Catholic Church’s Archdiocesan Youth Commission created in 1973. Also, the design won an award from the Art’s director of L.A.
This shows the generation gap. The new generation perceives things in a much different way than their elders.
5. Another Dental Care
Yet another dental care scandal 😛
Presenting tasty yummy pizza, salad and panini. Order Now!!
7. HASC Center
HASC Center is a nonprofit agency that provides necessary empowerment tools to live independently and sustain a quality of life that is productive as well as meaningful. But somewhere they went wrong with their own logo meaning.
8. Bureau of Health Promotion
The logo is not looking decent as the name.
9. Instituto de Estudos Orientais
The aim is to portray the sun behind yellow building but the dark curves at the roof is showing something else.
10. Islamic Understanding Institute
They really need to understand their own logo first.
11. The Computer Doctor
This logo could have been much better without the mouse.
12. Kudawara Pharmacy
This logo leaves people wondering what service they really provide behind those doors.
One lesson you should learn: Use fonts carefully.
14. Mont Sat
Can you figure out, is this Miss satellite or Mr. satellite?
15. Office of Government Commerce
Before publishing your logo make sure it looks good from all angles. You can learn from this example. Still didn’t get it?? Just rotate the logo 90 degree clockwise and you will get…
16. A Restaurant
Few people judge the food center by logo and this restaurant might be losing those customers.
I don’t know what those Chinese words mean. But the logo is definitely not looking so good.
It’s looking much like a hornyplace.
19. Shanghai Wu Nan Kindergarten
A kindergarten for mature kids.
Also read: 20 Famous Logos With Their Hidden Meaning
No, they are not changing the gender of kids. It’s KidsExchange which is consignment event. This logo shows the importance of using capital English characters.