High Quality Content: What does it really mean?

If you ask any blogger or SEO expert that how to get on top of search engine, they all will give you a common answer i.e. Create High Quality Content. I know you have heard this zillion times and this cheesy line doesn’t help a bit understanding the whole concept, especially if your website is penalized by Panda.

All search engines out there including Google, Yahoo, Bing, Ask are hungry for unique contents. You can use your content as bait. But be sure, the stuff you are providing is tasty. Otherwise, they are not gonna eat ūüôā
Now, the question is how you can cook a tasty food, I mean how to produce an amazing content?
The answer is, once you get to know what count as high quality content you can create the same.

What does High Quality Content really mean?

So, here is the list that will help you to understand the concept of quality content as well as to improve your organic traffic.

1. Depth of the content

How much information you can provide to readers? Try to satisfy them as far as possible, in other words, give them all in a single page they are looking for.

2. Information present on page

Is the data provided by you accurate and up to date? An outdated and wrong piece of information can affect your site trust factor in a negative manner. It will be great if you compare your work with other popular websites.

3. Relevancy of the content

Do not put the points that are off the topic. I have seen many bloggers who write unnecessary paragraphs just to increase the content length.
For example, if you are article title is how to purchase product on Amazon, just write the steps. Don’t include additional stuff like what is amazon, how big it is blah blah… Although you can give relative information like how to use coupon for discount,¬†payment mode etc.

4. Unique value

Your page must have an X factor that makes it different from others. The X factor may include compelling images, graph, charts or infographics with additional and useful information that you know.
For example, if you want to write about phone functionality, you can do well if you actually used the phone. Also, you can rate battery, processor, graphic, etc. and display it as infograph.

5. Distraction

Distraction could be anything; high amount of ads on page, too much ads above the fold, flashy banner, spammy links at the end of the content. These things dilute the value of page content.

6. Duplicate content + Rehashing of content

You will not get any benefit if your page is just a copy of another page. Rehashing of content means gathering stuff from a page and writing it again in your own language. If you are doing this, stop right now, believe me, this method will not produce any fruitful result in future.

7. Author

The perfect content is likely written by an experienced author. The author, reader can trust. Let’s say if I give you an advice on how to stay fit, which one you will follow, mine or health.com?

8. Spelling or grammar mistake

Do check your content before publishing. A perfect article doesn’t contain any spelling, text styling or grammar error.

9. Broke the content into pieces

A good article is always short descriptive and easy to read. In fact, Google gives more priority to bullet or numbered list as compared to lengthy paragraphs.

10. Dwell time

If the content is great, user will spend more time on your page. Recording dwell time is the best way to know the quality of each page. Moreover, if the users are bouncing to another site within 20 seconds, then you definitively have to improve the content.


  • High quality means lengthy content.
  • Content with images perform well in search engine rather than pages without image.
  • Stuffing the whole title¬†(with¬†same keyword order) in images and paragraph can improve SERPs

Few things to ask yourself before publishing

  • Is this the¬†best data¬†on internet?
  • Are you really¬†satisfied¬†with your work?
  • Is the content providing the¬†answer,¬†users looking for?
  • Would you like to¬†share¬†the page with your family/friends? Are they gonna share this page again?
  • If you are the reader, would you like to¬†get back¬†to this page?


  • Write for your¬†reader¬†not for search algorithms
  • Know your audience, what they are¬†looking for¬†and at what topic they are really interested.
  • Do enough¬†research¬†before writing. Spend at least 4 hours on single post.
  • Always choose¬†quality¬†over quantity.
  • Do¬†not¬†create a website primarily for¬†advertising networks.
  • If you are taking article from various sources, try to identify¬†what¬†hasn’t been said.
  • Write in¬†regular language, no need to add heavy/complex words.
  • Be¬†polite, even if someone abuses you in comment. Remember Hater makes us famous!!
  • Update regularly¬†in order to keep your website status active. (How often you should Update Blog post?)

Also read: 20 Methods to get Penalized by Google

Just follow the above guideline; believe me, you will see increase in traffic within 2 months ūüôā¬†Drop a comment you have if any query. ¬†We would love to help you!!

Written by
Varun Kumar

Varun Kumar is an experienced science and technology journalist interested in machines, AI, and space exploration. He received M.tech degree in computer science from Indraprastha University. To find out what his latest project is, feel free to directly email him at varunkmr09@gmail.com. 

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  • Hi,

    When you write: “Update regularly in order to keep your website status active”.
    What is “regularly” ?
    Additionally, if I want to work on my content, instead of entirely replacing a whole text, can I “refresh” it by changing 1 or 2 paragraphs (texts are between 450 and 600 words).
    Will Google perceive that as kind of new content ?

    Thank you very much


    • Great question Beatrice.
      I have updated the article to answer your first question.
      2) if you update the post, Google will not see it as new content. However, if you have added a unique value by upgrading the existing one, give time(week) to recrawl the page. As soon as they recrawl it, they assign a new value to the page. This new value will be used in next panda update to shift your website SERPs.