Image Optimization Tips and Tricks for Better SEO

Most of the bloggers didn’t know the role of image for generating organic traffic. Sometimes even webmasters are so focused on their written content SEO that they underestimate the role of images. Today our article is based on Images present in the content and how to get more visitors through it. Believe me, your images can bring tons of traffic to your blog.

Have you ever searched about image optimizationDid you ever search your website on Google Images?

How much traffic can you get from there?

How to increase your website visibility on image searching?


The article will give you the answers of all above questions except the first one 🙂 Roughly, this website is getting more than 3% visitors from images only.
If you want to increase your traffic and income (by at least 5-10 percent), you must know how to optimize your images. The procedure is easy and doesn’t require too much effort. Just follow the given Image Optimization Tips and Tricks for Better SEO.

9. Test your Images

The objective of optimizing images is to improve your bottom line. Never put extra and unnecessary images. This will increase your page load time and we all know this issue can create a lot of problems. Also, take care of angle and position of each image.

8. Size of Image

If you are thinking the size of images are just in kBs and they don’t affect your site much then please consider these facts

  • Amazon found that if their pages slow by 1 second, they lose $1.6 billion per year
  • Most visitors wait about 2-4 seconds for a website to load
  • Google considers page load time as an important factor in page ranking.

So either use plugin/code to automatically compress your images or upload compressed images to the website directory. There are lots of software and plugins available for free for automatic compression without decreasing the quality and feel of an image.

Recommended: Effective Ways to Decrease Web Page Load Time

7. Type of Image

Type of Image

You must know which type of image you should use. There are mainly 3 kinds of images i.e. GIF, JPEG and PNG. I recommend you to use JPEG format because it is less in size as compared to other formats. Don’t use GIF for large images as it is too large in size which will result in poor page load time.

6. Carefully handle Thumbnails

featured images

Don’t forget that featured images are silent killers of page load time. If you want better performance you can’t just avoid them. Also you can’t totally remove them as they are an important part of website layout and for displaying your content. The solution is

  • Make thumbnail images as small as possible
  • Compress each featured image (they are automatically compressed in some CMS)
  • Don’t use more than 20 featured images on your home page (Appropriate amount is 10 – 15)

5. Caption

Image With Caption
Image With Caption

Image Caption is a good idea although we are not using it. There is no direct relation between image caption and search engine, this is for you readers only. It can

  • Decrease bounce rate
  • Help your reader to understand the content quickly

4. Name your Image


It’s really easy to click thousands of images from your camera or mobile and upload to the website. But before uploading make your habit to give an appropriate name to each image. Images taken from camera usually contain the names in alphanumeric format such as 000037ec. It’s important to use the right keywords and let search engines know what your image is about.
For Example: If your post is based on the car and you are uploading an image of Lamborghini Aventador. You can name it as –

  • Black Lamborghini Aventador 2013
  • Lamborghini Aventador 2013 Black
  • 2013 black car Lamborghini Aventador

3. Alternative Text

alternative text

Alternative Text (also called Alt text) is used when browser can’t properly render them. When you hover an image, the browser usually displays the ALT text of an image instead of title. Apart from this all search engine requires an alt text to identify your image properly. Don’t forget to put keywords in alt text, this will increase your image/website visibility in image queries.
Example of alt text:

  • Super luxurious black colored Lamborghini Aventador 2013
  • Launched in 2013 Lamborghini Aventador Black color

Read: The most important tips and tricks to make an excellent blog

2. Never Over-optimize

Do not put same keyword more than once in a single image. This is the most common mistake made by newbies. Remember the team of Creators and engineering working for Microsoft and Google are much smarter than you. Never try to increase your keyword density by any kind of dirty tricks. Google and other search engine will simply penalize you by either putting down your site in search result or de-indexing it permanently.

1. Submit Image Sitemap

Add Image Sitemap

Recommended: Internet Images you CAN and CAN’T use on your Website

Major search engine such as Google and Bing helps you to get your image noticed.  Web crawlers cannot understand your image data much efficiently, so in order to increase visibility you have to submit the image sitemap (same as page/post sitemap). There is an option in Bing and Google webmasters tool for submission of URLs.

Leave a reply

  • Hi Rahul,
    Gud morning bro.
    I feel “image sitemap” is a great idea. Many bloggers don’t apply it. Personally I feel over inserting image in the post is doubt a foolish work which directly kills space of share hosting.

    Thanks a lot.

  • Wow, marvelous blog layout! How long have you been blogging for?

    you make blogging look easy. The overall look of your web site is wonderful, let alone
    the content!

  • Thanks for sharing such a thought provoking post! Though I was missing some points till now, but now I will definitely consider these points further with my optimization method.