13 Top Lovesac Competitors and Alternatives In 2024

Lovesac is a major player in the world of modular furniture. Its mission is to create adaptable and durable furniture that can grow with customers’ needs and lifestyles. 

The company has expanded its retail footprint to include over 200 showrooms across the US, in addition to a substantial online presence. They have been investing in omnichannel strategies, enhancing both in-store and online shopping experiences to cater to a broader audience. 

In 2023, Lovesac achieved achieved net sales of $651.2 million, of which 89.8% came from their “Sactionals” product line. This represented a 30.7% increase in net sales, contributing to a five-year CAGR of 31.46%.

During the same year, Lovesac acquired 134,000 new customers, with repeat customers making up 45.6% of transactions. Although the customer acquisition cost was approximately $628, the average customer lifetime value stood at $3,309. [1]

However, while Lovesac has carved out a niche in the furniture market, where are plenty of other companies offering compelling alternatives. I’ve featured the best Lovesac competitors and alternatives, along with their business stats, to help you find the perfect balance of style, functionality, and value. 

Did you know?

The global modular furniture market, valued at $72.3 billion in 2023, is projected to reach $102.15 billion by 2030, growing at a CAGR of 4.95%. This growth is driven by increased consumer purchasing power and expansion in the real estate sector. [2]

13. Rove Concepts


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Founded in 2011
Headquarters: Vancouver, British Columbia
Annual Revenue: $6 million
Competitive Edge: Extensive customization options

Rove Concepts specializes in sleek and minimalist designs that appeal to contemporary tastes and aesthetics. While the company primarily operates online, it has a flagship showroom in Vancouver, and additional showrooms in major cities across North America. 

In 2023, Rove Concepts opened a new showroom in Los Angeles, showcasing their full range of furniture, from sofas and dining chairs to office desks and outdoor sectionals. Their best-selling product has been sectional sofas, which can be customized in various configurations and fabrics, followed by elegant bed frames that combine contemporary design with durable materials. [3]

They cater to both residential consumers and commercial clients, including designers and hospitality businesses. According to RocketReach, Rove Concepts generates approximately $6 million in annual revenue. [4]

12. Maiden Home


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Founded in 2017
Headquarters: New York 
Annual Revenue: $19.7 million
Competitive Edge: Partners with skilled artisans in North Carolina

Maiden Home distinguishes itself in the luxury furniture market by focusing on high-quality materials, including kiln-dried hardwood frames, premium fabrics, and top-of-the-line cushioning. Its top-selling products, the Dune Sofa and the Sullivan Sectional, are available in many fabrics and can be customized to fit any space. 

Since its inception, the company has gained traction with high-end homeowners and interior designers as an online direct-to-consumer brand. However, in 2023, Maiden Home opened its first 4,100-square-foot flagship store in Manhattan’s Meatpacking District to expand its design services and drive brand awareness.

In 2019, Maiden Home raised about $730,000 in a Seed round. Today, it generates more than $19 million in annual revenue, with nearly 45% of this revenue coming from trade clients, who have a 50% repeat purchase rate. [5]

11. Thuma


Founded in 2017
Headquarters: San Francisco, California
Annual Revenue: $27.5 million
Competitive Edge: Uses eco-friendly materials

Thuma has quickly gained popularity for its eco-friendly approach and minimalist product designs, with a particular focus on bedroom furniture. The company emphasizes sustainability, using materials like upcycled wood, eco-fi felt made from recycled plastics, and natural linen.

Its flagship product, “The Bed,” is well-known for its easy assembly without tools and eco-friendly materials. It features a slatted base and a pillow board. The companion piece to “The Bed” is the Nightstand, which offers a sleek, minimalist design that complements the overall aesthetic of Thuma’s bedroom collection. [6]

In 2023, the company generated nearly $27.5 million in revenue. Their employee count increased by 41%, reaching 121 employees. Consequently, the revenue per employee stood at $227,000. [7]

10. TOV Furniture

TOV furnitures

Founded in 2013
Headquarters: Cedarhurst, New York
Annual Revenue: $15 million
Competitive Edge: High-quality furniture at affordable prices

TOV Furniture aims to provide unique, high-quality furniture at competitive prices, appealing to a broad range of tastes and styles. Its product line includes sofas, beds, tables, chairs, and storage pieces. 

In 2022, TOV Furniture ranked 3,846 on the Inc. 5000 list of fastest-growing companies. [8]

The company has partnered with Art Basel, one of the world’s most prestigious art fairs, allowing TOV Furniture to showcase its innovative and artistic designs to a global audience. This partnership is a unique opportunity to elevate its brand visibility. [9]

During the 2023 Art Basel in Miami Beach, TOV Furniture showcased some of its best-selling and new products, including the Beatrix Velvet Sofa, the Miriam Bed, and the Sal Lux Chair. In the same year, the company generated nearly $15 million in revenue.

9. Home Reserve

Home Reserve

Founded in 2000
Headquarters: Fort Wayne, Indiana
Annual Revenue: $7.6 million
Competitive Edge: Modular design with built-in storage

Home Reserve provides practical furniture solutions that are easy to assemble, reconfigure, and maintain. It caters to budget-conscious customers looking for functional and customizable furniture solutions for small spaces, apartments, and family homes.

Many of Home Reserve’s products feature hidden storage compartments, maximizing space efficiency. Their customizable sofas are offered in over 30 fabrics and multiple configurations, allowing customers to replace any component that needs servicing—fabric, foam, frame, and everything else.

The company has garnered numerous positive reviews, exemplified by a 4.6 out of 5 rating on Trustpilot from over 1,000 customers. As of 2024, Home Reserve has served over 89,000 customers. [10]

8. Article

top Lovesac alternatives - Article

Founded in 2013
Headquarters: Vancouver, British Columbia
Annual Revenue: $341.5 million
Competitive Edge: Vast online and social media presence 

Article operates primarily as an e-commerce platform specializing in modern furniture. It emphasizes direct-to-consumer sales, eliminating traditional retail markups to offer competitive pricing. Its product offering spans bedroom, living room, dining room, and outdoor furniture categories.

Between 2018 and 2020, Article was one of the fastest-growing companies in Canada. Its growth strategy involves optimizing the on-site conversion funnel and using advanced software to collect data on best-selling items, customer demographics, “add to cart” transactions, and the number of purchases made on the website. By analyzing this data and customer reviews, Article has been able to consistently deliver a high-quality brand experience.

The company has also managed to reduce its delivery time to two weeks or less, with a damage rate of less than 0.3 percent. According to Growjo, Article generates nearly $341.5 million in annual revenue. With 850 employees, its revenue per employee is $401,800. [11]

7. Floyd

Founded in 2013
Headquarters: Detroit, Michigan
Annual Revenue: $23.6 million
Competitive Edge: Modular and easy-to-assemble units 

Floyd focuses on modular and easy-to-assemble pieces that appeal to urban dwellers who frequently move and need flexible furniture solutions. Their products are designed in Michigan and manufactured by partners across the US, Mexico, and China. 

The company uses premium materials like powder-coated steel and birch plywood, ensuring their furniture is both stylish and durable. This sets them apart from several competitors who use cheaper, less durable materials. 

While Floyd’s products are primarily sold through its website, the company also has a showroom in Detroit and frequently hosts pop-up stores in various cities, allowing customers to experience the products in person. To date, they have sold to more than 50,000 customers. [12]

Floyd has shown steady revenue growth since its inception. In 2021, it raised $15 million in Series B funding led by Brand Foundry Ventures, bringing its total funding to approximately $25 million. In 2023, it generated about $23.6 million in revenue. [13]

6. Joybird

Founded in 2014
Headquarters: Commerce, California
Annual Revenue: $46.9 million 
Competitive Edge: Products are handcrafted by skilled artisans

Joybird’s design philosophy centers around mid-century modern aesthetics, offering furniture that is both functional and stylish. Their products are handcrafted using high-quality materials like kiln-dried hardwood and premium fabrics. 

The company sells its products both online and offline. It has several physical showrooms in major cities across the US, including New York, Los Angeles, Chicago, and San Francisco. 

The company has experienced consistent growth since its inception, reaching $55 million in annual revenue in 2017. In 2018, it was acquired by La-Z-Boy, which provided additional resources for expansion and innovation. [14]

However, their growth has become quite stagnant in recent years. According to Growjo, Joybird currently generates $46.9 million annually. With 188 employees, the revenue per employee stands at $249,700. [15]

5. Yogibo 


Founded in 2009
Headquarters: Nashua, New Hampshire
Annual Revenue: $23.9 million
Competitive Edge: Patented materials for bean bags and furniture

Yogibo creates highly versatile and ergonomic products, including bean bags, modular couches, pillows, and accessories. It uses patented materials and designs to ensure its products offer unique comfort and adaptability. The outer covers are made from a durable, washable fabric that is both soft and stretchy, while the inner filling contains special microbeads that provide adaptive support. 

Their best-selling products are Yogibo Max, a large bean ban that can function as a sofa or recliner, and Yogibo Pod, a cozy, cocoon-like bean bag designed for one person. [16]

The company has largely grown through self-funding and reinvestment from its revenues. It has expanded internationally through franchising, with stores in Canada, Japan, and Korea. This strategy has allowed Yogibo to reach a broader audience and adapt to different market needs. 

So far, Yogibo has generated more than $100 million in retail sales and opened 130+ retail outlets worldwide. 

4. Havertys

HavertyHavertys stock performance in the last 25 years 

Founded in 1885
Headquarters: Atlanta, Georgia
Annual Revenue: $862 million
Competitive Edge: Personalized design consultations and in-home services

Havertys is one of the oldest furniture retailers with a strong reputation for quality and reliability. It sells living room, bedroom, dining room, and home office furniture, as well as mattresses and home accessories. 

The company’s business model combines brick-and-mortar stores with a comprehensive online shopping platform. It currently operates 120+ retail stores across 16 states in the Southern and Midwestern United States. These stores are strategically located to serve a broad customer base and provide a comprehensive shopping experience. 

Havertys is also committed to sustainability and has invested nearly $1 million in equipment to support recycling initiatives. Since 2012, it has converted 81 million pounds of waste into energy. [17]

The company is listed on the NYSE, providing transparency and accountability in its financial dealings. In 2023, Havertys generated $862 million in revenue with a gross profit of $523 million. [18]

3. Room & Board

Room & Board

Founded in 1980
Headquarters: Minneapolis, Minnesota
Annual Revenue: $311.1 million
Competitive Edge: Free design services and personalized assistance

Room & Board offers a broad range of furniture and home accessories through its online platform and physical stores. It emphasizes high-quality, American-made products. About 90% of their furniture and decor are made by American manufacturers, supporting local businesses, communities, and craftspeople nationwide. 

The company focuses on the middle-to-upper segment of the furniture market, appealing to customers seeking high-quality and stylish furniture. It operates 22 stores in 12 states, along with 13 distribution centers across the US. 

In 2024,  Room & Board transitioned to a 100% Employee Stock Ownership Plan (ESOP), giving its 1,100 employees a financial stake in the company. As per estimates, the company makes $311.1 million in annual revenue. [19]

2. Burrow 


Founded in 2016
Headquarters: New York
Annual Revenue: $25.8 million
Competitive Edge: Balances quality, sustainability, and affordability

Burrow occupies a niche in the furniture market, catering to customers seeking customizable, modular furniture solutions that combine style with practicality. It sells sofas, sectionals, armchairs, and accessories, offering flexibility in creating cohesive living spaces. 

Its flagship product, Burrow Sofa, offers ergonomic support and stain-resistant fabric options. It features a built-in USB charger and is available in various configurations to fit different living spaces. 

While Burrow’s primary sales channel is its e-commerce platform, the company also has four showrooms: one in New York, one in Boston, one in Los Angeles, and one in Chicago. Its average order value is about $1200, and its conversion rate is 0.75 percent. It generates approximately $25.8 million in annual revenue.

To date, Burrow has raised $53.5 million through 10 funding rounds. It is backed by 36 investors, including notable names like Unanimous Capital, Robin Hood Ventures, Alumni Ventures, and Parkway Venture Capital. [20]

1. Interior Define

Lovesac competitors - Interior Define

Founded in 2013
Headquarters: Chicago, Illinois
Annual Revenue: $11.3 million
Competitive Edge: One-on-one design support

Interior Define provides high-quality, customizable furniture directly to customers through its online platform and 13 physical showrooms in major cities across the US. They emphasize quality, customization, and affordability in their product offerings. [21]

Besides customizable sofas, sectionals, and bedroom furniture, Interior Define also sells a range of customizable chairs and ottomans, offering flexibility in creating cohesive living space. 

They prioritize eco-friendly fabrics, responsibly sourced wood, and low-VOC finishes to minimize their environmental impact. Whenever possible, they partner with local manufacturers to reduce carbon emissions associated with shipping and support local economies. 

In 2023, Interior Define generated about $11.3 million in revenue. With 81 employees, their revenue per employee stood at $140,000. 

The company has raised a total of $57.2 million through 11 funding rounds. Their most recent round, a debt financing round in 2022, secured $30 million from lead investors Horizon Technology Finance and 50 South Capital. [22]

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Sources Cited and Additional References

  1. Investor Presentation, FY2023 key financial metrics, Lovesac
  2. Modular Furniture Market, Global modular furniture market by type and application, Verified Market Research
  3. In-store Services, Los Angeles (Melrose) Showroom, Rove Concepts 
  4. Company Data, Rove Concepts revenue and employees, RocketReach
  5. Melissa Daniels, Maiden Home opens first retail store in NYC, Modern Retail 
  6. All Beds, The perfect modern platform bed frame, Thuma
  7. Company Overview, Thuma revenue and employee data, Growjo
  8. TOV Furniture, Inc. 5000 companies meet strict criteria, Inc. Company Profile
  9. Current Issue, TOV Furniture partners with Art Basel, Furniture Lighting & Decor
  10. Home Page, Over 89,000 families love having more flexibility, Home Reserve
  11. Company Overview, Article revenue and employee data, Growjo
  12. Design Principles, 8 years of a practical design philosophy, Floyd
  13. Alexandra Sternlicht, Floyd raises $15 million series b to expand sustainable furniture brand, Forbes
  14. Daphne Howland, La-Z-Boy snaps up Joybird, Retail Dive
  15. Company Overview, Joybird revenue and employee data, Growjo
  16. Bean Bags, All bean bag collections with their price tag, Yogibo
  17. About Page, Environmental stewardship, Havertys
  18. Company Financials, Haverty Furniture revenue and gross profit, Macrotrends
  19. News Release, Room & Board celebrates transition to 100% employee ownership, Newswire
  20. Company Summary, Burrow funding and financials, Crunchbase
  21. Locations, See and feel our pieces in an atmosphere that’s inspiring, Interior Define
  22. Company Summary, Interior Define funding and financials, Crunchbase
Written by
Varun Kumar

I am a professional technology and business research analyst with more than a decade of experience in the field. My main areas of expertise include software technologies, business strategies, competitive analysis, and staying up-to-date with market trends.

I hold a Master's degree in computer science from GGSIPU University. If you'd like to learn more about my latest projects and insights, please don't hesitate to reach out to me via email at [email protected].

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