13 Best Sales Tracking Software For Small Businesses [In 2023]

Sales tracking software programs allow you to better understand your potential customers, detect pipeline issues before they create a big problem, and enhance sales performance with detailed analytics.

They help you identify what strategy works for your business and what doesn’t, giving you a precise and impartial view of your current practices. You might believe what you are doing is effective (and most likely it is), but until you have unbiased information in front of you, you don’t get the full picture.

Modern sales tracking platforms fit into a broader category of sales force automation tools and have numerous applications in common with sales management and customer relationship management tools. Some utilize machine learning models to recommend the most favorable follow-up actions.

Below, we have featured the best sales tracking software that can help small businesses track detailed data and make quick decisions based on what’s happening with sales. They can also be extremely helpful if you are planning to test new ideas and methods.

9. Close CRM

Released in 2013
Price: Starts at $29 per user per month | 14-day free trial available

Rating: 8.9/10 from 550+ clients

Designed for startups and small businesses, the Close CRM platform has impressive sales tracking and automation features. It can help you throughout the lead generation and sales process.

The platform tracks your key performance metrics, making it easier for you to pinpoint what works and what areas require more focus. Analyze KPIs regularly, compare metrics like conversion rate and deal value side-by-side, and track the performance of individual sales reps.

Everything is displayed in a single, intuitive dashboard. You can also create individual sales dashboards, which is a great way to incentivize your team and create friendly competition.

Key Features 

  • Real-time leaderboards show how reps are performing
  • Create multiple pipelines for different products and teams
  • Compare actual and expected sales with each stage of your pipeline
  • Automate email marketing campaigns

Unlike other sales tracking software, Close allows you to place and manage sales calls using VOIP. It streamlines lead calling and works automatically through your prospects list, so you can contact customers in a more organized manner.

8. Freshsales

Released in 2016
Price: Free | Premium version starts at $15 per user per month | 14-day free trial available

Rating: 9/10 from 1,800+ clients

Freshsales gives you a 360-degree view of your customers, making it easier for you to deliver personalized experiences. You can run chat campaigns, use AI-powered chatbots to connect with customers in real time, and capture visitors’ data with custom web forms.

Freshsales’s integrated AI system helps you focus on revenue-generating deals. It assigns a score to each sales-ready deal based on positive and negative signals.

The platform gives you detailed insights across the funnel from lead to sales. It even offers dynamic forecasting to improve your revenue predictability. Furthermore, you can use smart suggestions to manage calendars and set up appointments and tasks.

Key Features 

  • Track fully customized sales processes
  • AI-powered contact scoring
  • Automates repetitive and complex tasks
  • Predicts sales performance and revenue

Freshsales is also available through a smartphone app, so your sales reps can connect to customers from anywhere, anytime. Through this app, they can capture every detail of customers, scan and upload documents, add notes, and make calls or send emails at the right time.

You can start with a free version, which allows you to manage unlimited records, capture the lifecycle of your contacts, and connect with your target customers via email, chat, or call.

7. Capsule CRM

Released in 2009
Price: Free | Basic plan starts at $15 per user per month | 14-day free trial available

Rating: 8.6/10 from 400+ clients

Capsule is an excellent tool to track users and companies you do business with. It delivers a comprehensive service of sales pipeline, contact management, and business organization.

Its intuitive sales pipeline dashboard makes it easier to monitor and forecast revenues and build reports to track opportunities throughout the sales process. There is an in-built contact management system that keeps everything (documents, information, and correspondence from target clients) in one place for efficient management.

You can trace every aspect of your sale cycle, including the pipeline growth and activities performed by each customer. The system generates detailed reports on won/lost opportunities, so you can make more informed decisions.

Key Features 

  • Create different pipelines for different sales processes
  • Use Tracks to set up a series of tasks
  • Connects all your business tools across accounting, customer service, and marketing
  • Filter reports based on users, teams, or time periods
  • Integrates with apps like QuickBooks, Google G Suite, Zapier

Capsule is designed to be scalable. It can offer more advanced marketing tools as your business grows. Plus, it is flexible enough to incorporate new processes and restrict access to sensitive data as more team members use the platform. 

The platform is used by more than 10,000 businesses of all sizes across the world. You can start with a free version, which lets you manage up to 250 contacts.

6. EngageBay

Released in 2017
Price: Free | Basic plan starts at $14 per user per month | 14-day free trial available

Rating: 9.1/10 from 850+ clients

Built for small and medium-sized businesses, EngageBay allows you to nurture web visitors and convert them to happy clients. Engage visitors through attractive landing pages, acquire leads through popups and forums, and automate marketing funnels through automation tools — all from a single dashboard.

You can organize users’ data to run personalized marketing campaigns, view deal pipelines, and monitor the status of every deal from one place. The platform supports drag-drop operations, so you can instantly move a deal from one phase to another.

The automatic Lead Scoring System pinpoints the most qualified leads, which gives you an idea of who to follow up with. Communicate with your promising leads and close more deals.

Key Features 

  • Interact with website visitors in real-time
  • Create a comprehensive profile of every potential customer
  • Automated tasks & appointment scheduling
  • Forecast sales with higher accuracy

EngageBay automatically tracks every call, email, note, and lead process, so you don’t have to waste time on tedious admin tasks. You can automate tasks by setting up specific rules.

Let the platform handle easy-to-do tasks, and you focus on what’s important — generating more revenue. You can start with a free version that supports up to 250 contacts and 1,000 branded emails.

5. Really Simple Systems

Released in 2004
Price: Free | Basic plan starts at $14 per user per month | 14-day free trial available

Rating: 8.7/10 from 550+ clients

Really Simple Systems is an easy-to-use CRM that helps you organize your sales and streamline workflow. It captures all your customers’ data and presents it in an easy-to-understand format.

Since everything is updated in real-time, you can team members (or sales reps) are always provided with the latest information. They can also access calls, emails, notes, and meetings in the timeline, and see when customers were approached and who made the last contact.

The platform allows you to generate comprehensive reports and drill down for detailed analysis. Monitor your sales performance, analyze who your customers are, and what exactly they are buying.

Furthermore, it integrates sales CRM with marketing tools, giving you complete visibility across your sales and marketing teams. Monitor opportunities, leads, number of deals closed, and measure the return on investment for each campaign.

Key Features 

  • Comes with email marketing and service desk tools
  • Sales pipeline management
  • Powerful analytics tools to monitor campaigns and measure ROI
  • Compliant with HIPAA and GDPR

Really Simple Systems’ clients range from single-user start-ups to 600-user systems, and everything in between. They have offered services to big names as well, including IBM, the Red Cross, and the Royal Academy.

4. Zoho CRM

Released in 2005
Price: Free | Standard plan starts at $14 per user per month | 15-day free trial available

Rating: 8.5/10 from 8,000+ clients

With a global network of over 250,000 businesses across the world, Zoho CRM is one of the most popular platforms for tracking sales and customer behavior. It helps businesses engage with users, generate more leads, and grow revenue.

The platform categorizes ‘leads’ based on type, source, and other customized filters as soon as the user signs up. This allows your sales team to deliver more personalized pitches and close deals in less time.

Zoho continuously tracks each opportunity or lead in the pipeline and keeps you updated with in-depth reports. Whether you need to see sources for new leads or competitors who took your customers, these reports have got you covered.

Key Features 

  • Manage contacts and automate sales progress
  • Execute complex business processes with low-code scripting
  • Effectively identify opportunities for cross-selling and up-selling
  • Sales forecasts based on territories

Unlike most other CRMs, Zoho can merge your sales data with Google Ad spending. It can even pinpoint which Google Ad or keyword generated the maximum leads. This helps you advertise more efficiently and get a better return on your investment.

Although it’s a paid platform, you can start with the free edition, which offers all essential features for up to 3 users. This includes contact management, multichannel marketing, and integration into their Zoho applications.

3. Klipfolio

Released in 2002
Price: Free | Starts at $99 per month | 14-day free trial available

Rating: 8.6/10 from 400+ clients

Klipfolio is an advanced analytics and business intelligence platform for making data-informed decisions. It gathers all your data from different sources and presents it in an easy-to-understand format.

Its intuitive dashboard gives you a 360-degree view of your products as well as key metrics that indicate the health of your business in all aspects. For instance, you can quickly track customer acquisition cost, customer churn, customer lifetime value, debt-to-equity, net profit markets, most revenue-generating accounts, and more.

If you integrate Google Analytics, you can easily track on-site data like sessions by region, organic search performance, top pages by conversions, keyword performance, and campaign stats.

Key Features 

  • Automated reporting for real-time tracking
  • Merges multiple data sources into a single visualization
  • Hundreds of pre-built visualizations
  • Integrates with over 130 data services

Klipfolio can be directly connected with hundreds of cloud apps like Twitter, Salesforce, Hubspot, SQL databases, Excel, Google Sheets, Google Adwords, Marketo, and more.

All plans (from Free to Business) come with unlimited dashboards, metrics, and viewer users. The free version, however, is limited to 2 editor users and a 4-hour data refresh.

2. Insightly

Released in 2009
Price: Free | Basic plan starts at $29 per user per month | Free demo available

Rating: 8.3/10 from 2,600+ clients

Designed for businesses of all sizes, Insightly CRM is used by more than 1.5 billion users in 200+ countries. It makes it easier for your sales team to reach the right customers at the right time.

The cloud-based platform efficiently tracks important lead information, including the timeline of marketing campaign sources, phone calls, meetings, and emails. This helps your sales reps stand out from your competitors, close better deals, and create long-term customer relationships.

It comes with an email management tool, which allows you to send bulk emails within a few clicks. You can easily track who got these emails and who opened them (and when did they open them).

Key Features 

  • Built-in business intelligence dashboards
  • Hundreds of email templates
  • Customizable reports and real-time insight cards
  • Configurable, automated workflows

Insightly also gives you the option to create custom applications for your business with workflow automation, validation rules, dashboards, and detailed reports. You can then deploy these applications across the web and smartphones. The best part is you don’t need any programming skills to create and deploy these apps.

Insightly is majorly used by growing businesses across all industries, including retail, manufacturing, construction, media, healthcare, education, and professional services.

If you are working on a personal project, you can start with a free plan, which is limited to 2 users, 200 MB of storage, 2,500 records, and 5 email templates.

1. Pipedrive

Released in 2010
Price: Starts at $9.90 per user per month | 14-day free trial available

Rating: 8.4/10 from 7,000+ clients

With Pipedrive, you can manage every stage of the sales process, from lead generation to customer contact. It streamlines every activity involved in converting a lead into a profitable sale.

Pipedrive has everything you need to know your customers and close more deals — a lead generation tool set to capture high-quality leads, a tracker to identify who is browsing your site and for how long, and a centralized system to manage all your document in one place.

The platform integrates with popular email service providers and leading CRM tools to seamlessly transfer data across applications. In addition to this, it also works well with Zapier, MailChimp, Trello, and Google Maps.

Key Features 

  • Visualize sales pipeline
  • Migrate data from multiple sources, including Salesforce and HubSpot
  • Create and send customizable email campaigns
  • Predicts sales volume and revenue based on your pipeline

Pipedrive’s forecasting tool estimates the number of products or services a business will sell in the next week, month, and year. Based on those projections, you can adjust strategy and brief your team members with new objectives.

Perhaps the best thing about Pipedrive is it fully customizable. No matter how small or big your requirements are, you can tweak the CRM the way you want for long-term growth. While it is suitable for organizations of all sizes in any sector, some functions are geared toward those in the financial services industry, such as banks and insurance firms.

Other Equally Good Sales Tracking Platforms

10. SuperOffice Sales

Price: Starts at $65 per user per month | Demo is available
Rating: 8.1/10 from 300+ clients

SuperOffice CRM provides three tools —

  1. Sales: It helps sales reps reach revenue targets and build strong, long-term customer relationships. Find more opportunities and close more deals in less time.
  2. Marketing: It is designed for the marketing team to reach their target audience better and initiate meaningful conversations that drive more revenue.
  3. Service: It gives a 360-degree view of your customers, with all key metrics in one place. This allows you to streamline processes, reduce response times, and focus on what really matters.

The latest version of the CRM is integrated with AI systems that help you figure out how to identify the target audience, communicate better, and generate more impact. It even makes accurate forecasts based on your past sales volume and revenue.

Key Features 

  • Tools to send large-scale campaigns
  • Capture high-quality leads via targeted email marketing and web forms
  • Set up auto-replies and automation to save time
  • Ensure GDPR compliance

For sales teams, there is a built-in guide that teaches how to develop an effective sales process, what to do next, and how to grab opportunities and never miss a sale.

11. HubSpot CRM

Price: Free | Basic version starts at $45 per month | Demo is available
Rating: 8.9/10 from 25,000+ clients

HubSpot brings all data and tools together in one powerful CRM platform. It includes robust sales analytics, sales engagement tools, and CPQ (configure price quote) functionality for growing teams.

The platform tracks all your customers’ data, making it easier for you to create a library of valuable sales content and see which content brought the maximum sales. It also allows you to set up a series of automated emails and follow-up tasks.

Key Features 

  • Automatically captures communication between salesperson and customer
  • Route live chats to the right salesperson
  • Generated polished quotes in seconds
  • Add deals, assign tasks, and monitor progress through a single dashboard
  • Monitor individual performance and team outcomes

Furthermore, you can connect this CRM platform with more than 1,250 integration apps and APIs to extend its functionality.

While many of HubSpot’s features are available for free, more advanced tools (to automate and scale your sales operations) are available in Starter, Professional, and Enterprise versions.

12. Salesmate

Price: Starts at $45 per month | 15-day trial is available
Rating: 9.2/10 from 150+ clients

Salesmate provides functionality for sales acceleration, sales management, and business automation. It helps sales reps efficiently manage their sales pipelines and capture more leads. They can easily open multi-channel communication with clients (via emails, notes, calls, and social media interactions). Sales managers, on the other hand, can monitor leads and distribute them among reps.

The platform is integrated with smart features that generate business-relevant insights by analyzing historical sales data. These insights make it easier to prioritize leads coming from different channels and implement new strategies without significantly impacting sales.

Key Features 

  • Pipeline management
  • Email and text templates
  • Call recording and sales activity tracking
  • Custom dashboard and reports

Salesmate support integration with more than 700 business applications, including Zapier, AWeber, Microsoft Calendar, and Google apps. It also offers smartphone apps (for both Android and iOS devices) to manage business operations remotely.

13. Act! CRM

Price: Starts at $30 per user per month | 14-day trial is available
Rating: 7.5/10 from 400+ clients

Initially released in 1987, Act! is one of the oldest CRM platforms. It manages a central repository of data related to opportunities, leads, and customers.

Since every business-relevant detail (such as emails and account history) is stored in one place, sales reps can easily access relationships, statuses, and activities. They can even automate tedious tasks like sending emails and alerts scheduling to enhance productivity.

Key Features

  • Sales pipeline management
  • Marketing automation
  • Real-time metrics for product and team performance
  • Win/Loss analysis

The platform integrates with almost all popular third-party apps like Zapier, Excel, Word, Outlook, Gmail, and Google Contacts. It also has an in-built API for custom integrations.

More to Know

What are the common features of a good sales tracking platform?

Before investing in sales tracking software, make sure it features:

  • Lead tracking
  • Detailed customers activity reports
  • Conversion rate and average sales price
  • Funnel reports
  • Deals win/loss reports
  • Potential opportunities
  • Sales or revenue forecasting
Different types of sales tracking

To know your business inside out, you need to consider five types of tracking:

  1. Sales performance tracking, which includes metrics like emails sent, emails opened, meetings completed, opportunities won, etc.
  2. Lead tracking: Track customers’ behavior via metrics like email response rate, last communication date, deal size, actions on your website, etc.
  3. Pipeline tracking: Monitor what’s happening with your sales down to the minute. Capture real-time data showing deals closed per hour, opportunities lost per day, sales cycle length, and other relevant information.
  4. Funnel tracking: Analyze different phases of your sales process by tracking inbound and outbound leads, conversion rates for each phase, and the number of quality leads per week.
  5. Goal tracking: Monitor how much progress you have made (in terms of revenue or profits) and compare it to the previous forecast
Free sales tracking template and spreadsheet

If you’ve just started and don’t want to spend money on any kind of sales tracking software, you can download free, fully-customizable templates —

Sales engagement software market size

According to the report published on Fact.MR, the global market of sales engagement software is expected to reach $29.6 billion by 2032, growing at a CAGR of 14.9% from 2023 to 2032.

The major factors behind this growth include the increasing demand for cloud-based sales platforms that can efficiently track customer behavior, generate more leads, and forecast sales and revenues. The banking, insurance, and financial services sector are expected to be large consumers of such software.

Why you can trust us?

We thoroughly analyzed 30 sales tracking software and read customers’ reviews. It took more than 24 hours to do the comprehensive research. Finally, we decided to shortlist the 13 platforms based on their features, pricing structure, and ability to integrate with third-party apps.

Our “Rating” is the average of all ratings given by genuine customers on trusted review websites. In order to show you the true picture, we haven’t considered the reviews and testimonials featured on the product’s official website.

We DO NOT earn commission from any of the featured platforms. Furthermore, we have two separate editors who have no influence over our listing criteria or recommendations.

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Written by
Varun Kumar

Varun Kumar is a professional science and technology journalist and a big fan of AI, machines, and space exploration. He received a Master's degree in computer science from GGSIPU University. To find out about his latest projects, feel free to directly email him at [email protected] 

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