Once dominated almost entirely by European maisons like Louis Vuitton, Hermès, and Chanel, the global luxury industry is undergoing a dramatic shift — and China is no longer just a consumer of luxury, but also a formidable creator.
In 2023, domestic Chinese luxury consumption reached $84.7 billion, up 11% from $70.3 billion in 2022. High-value categories saw particularly strong growth in 2024, with jewelry sales increasing by 64% and handbags by 66%. [1]
China’s luxury goods market is projected to exceed $88 billion by 2030, growing at a CAGR of 6.22%. In 2024, leather goods accounted for nearly 27.5% of the market share, while the beauty segment is expected to see the fastest growth, with a CAGR of 5.65% through 2030. [2]
In this article, I explore the top Chinese luxury brands that are making waves both domestically and on international runways.
These labels are redefining luxury not with Western cues, but through a “Guochao” movement — a cultural revival that celebrates traditional Chinese elements such as silk craftsmanship, calligraphy, dynastic art, and modern minimalism.
Did you know?Luxury spending in China’s Tier 2 cities surged by 22 % in 2024, outpacing the growth seen in Tier 1 cities. [3]
Table of Contents
15. Uma Wang
Founded: 2009Industry: Women’s Luxury Ready-to-Wear
Key Products: Tailored coats, Textured dresses, Knitwear
Price Range: $500 – $3,500+
Competitive Edge: East–West design fusion, Focus on sustainability
Founded in 2009 by Wang Zhi, professionally known as Uma Wang, this Shanghai-based luxury label has earned international acclaim for its mastery of textiles and exquisite tailoring, characterized by a minimalist and poetic aesthetic.
Collections are produced in Italy and stocked in approximately 100 luxury stores worldwide, including locations in London, Milan, and New York. The brand also operates 10 standalone boutiques and sells through its own e-commerce channels..
In 2025, Uma Wang opened Maison Uma Wang in Shanghai’s Fuxing Xili. This curated lifestyle space showcases ready-to-wear collections, accessories, art exhibitions, and select brands such as Astier de Villatte and Rigards eyewear. [4]
14. Comme Moi
Founded: 2013Industry: Fashion
Key Products: Tailored blazers, coats, and minimalist accessories
Price Range: $150 – $1,500+
Competitive Edge: Founder brings star power and & fashion credibility
Founded by former supermodel Lü Yan, Comme Moi (meaning “like me” in French) aims to be the go-to brand for confident, modern women who value both style and autonomy.
The brand attracted attention for its tailored blazers, minimalist dresses, and power outerwear, quickly becoming a darling of influencers and stylish urbanites.
Its seasonal collections feature a curated selection of blazers, trousers, shift dresses, knitwear, outerwear, and handbags. The design aesthetic is grounded in sleek minimalism, characterized by architectural silhouettes and a muted color palette of black, white, and camel, occasionally accented with bold tones.
The brand has steadily expanded to 15 stores across Mainland China, while also distributing through Tmall and WeChat. It mainly appeals to a growing demographic of Chinese women seeking premium fashion that reflects their ambitions, independence, and modern femininity.
13. Angel Chen
Founded: 2014Industry: Designer Ready-to-Wear
Key Products: Puffer jackets, Kimonos, Tunics, Oversized knits
Price Range: $150 – $1,500+
Competitive Edge: Color psychology & layering
Founded by Shenzhen-born designer Angel Chen, the label reflects vivid storytelling through bold colors and a fusion of Eastern and Western aesthetics.
Angel Chen’s style is flamboyant yet wearable, characterized by colorful puffer jackets, wide-sleeved tunics, street-ready tailoring, and oversized silhouettes. Her collections often merge traditional Chinese symbolism with martial arts influences and elements of futuristic streetwear.
She has quickly emerged as one of the most prominent new-generation designers representing China on the global stage. Her work has earned widespread recognition, including a spot on Forbes China 30 Under 30 (2016), inclusion in the BoF 500 (2017–2018), finalist status for the Woolmark Prize (2018), and a top-five finish on Netflix’s Next in Fashion (2019).
The brand is internationally stocked at over 100 retailers, including Lane Crawford, Selfridges, Galeries Lafayette, and Urban Outfitters.
12. Herborist
Founded: 1998Industry: Skincare & Wellness
Key Products: Tai Chi Series, Whitening Peony Essence
Price Range: $30 – $300+
Competitive Edge: Chinese herbal authenticity, Global certifications
Herborist is a premium Chinese skincare brand established by Shanghai Jahwa United Co. It combines traditional Chinese herbal medicine with modern biotech to deliver balanced, natural beauty.
Unlike conventional Chinese personal care brands that targeted the mass market, Herborist sought to compete with premium international labels like Lancôme, Clarins, and Shiseido.
It offers prestige products infused with ginseng, peony, chrysanthemum, angelica root, and snow lotus, all carefully formulated with scientific extraction techniques. In fact, it is one of the first C-beauty brands to secure EU certification (2008), boosting credibility in international markets.
The brand stands out internationally with signature lines like Herborist Tai Chi, a fusion of Taichi philosophy and botanical essences. It is gaining recognition in Europe and Southeast Asia while being featured in duty-free luxury retail zones across airports and hotels.
11. Laopu Gold
Industry: Luxury Jewelry
Key Products: 24‑karat gold jewelry, enamel & diamond‑set pieces
Price Range: $1,500 – $7,000+
Competitive Edge: Heritage-gold authenticity, High single-store productivity
Laopu Gold creates pure 24‑karat gold pieces featuring intricate carvings, filigree, high‑temperature enamel, and culturally rich motifs like dragons, phoenixes, and gourds — all steeped in Chinese tradition
Starting from a single workshop, the brand has grown to operate more than 37 boutiques across 15 major Chinese cities, as well as in Hong Kong and Macau. Most of these boutiques are designed as intimate, storytelling-rich spaces, styled to resemble traditional scholars’ studies.
Laopu Gold follows a “fixed-price” model, inspired by luxury fashion houses such as Hermès and Cartier. Instead of pricing gold by weight, each piece is valued based on its unique design, emphasizing craftsmanship and cultural significance. This approach has earned the brand the nickname “Hermès of gold.” [5]
In 2024, Laopu recorded sales of $1.36 billion, marking a 167.5% year-over-year increase. Net profit surged by 253.9% to $204 million, while the average revenue per store reached $33 million. [6]
10. Erdos
Industry: Cashmere Apparel
Key Products: Cashmere coats, sweaters, scarves
Price Range: $150 – $7,000+
Competitive Edge: Premium fibre quality
Erdos is one of the largest producers of cashmere in the world, controlling significant portions of the supply chain from herding to high-fashion retail. It manages every stage of production, from breeding cashmere goats in the Ordos grasslands to carding, spinning, weaving, designing, and selling finished products in its retail stores.
Erdos Group operates five consumer brands: 1436, Erdos 1980, Erdos, Blue Erdos, and sub-brands catering to different age and price segments. While 1436 targets luxury markets using ultra-fine fibers (<14.5 μm), Blue Erdos targets younger consumers with more accessible price points.
The Group manufactures nearly 10 million garments annually, accounting for approximately one-third of global cashmere production. [7]
In 2022, the Group launched the Erdos Eco Ranch, an initiative focused on sustainable goat-rearing, and became the first company to be certified under The Good Cashmere Standard. By 2024, Erdos had secured the 51st spot on China’s list of the 500 Most Valuable Brands, with a brand value of $24.83 billion.
9. Qiancheng
Founded: 2011Industry: Luxury Furniture & Home Lifestyle
Key Products: Accent chairs, Dining table, Canopy beds
Price Range: $800 – $20,000+
Competitive Edge: Expertise in Ming-style and Song-style furniture reinterpretation
Qiancheng is an emerging Chinese high-end furniture and home décor brand that fuses modern minimalism with traditional Chinese craftsmanship. It emphasizes harmony, balance, and space, and interprets them through premium materials, elegant proportions, and artisanal finishes.
The company follows a “slow design” philosophy, releasing thoughtfully curated collections that feature stainless-steel furnishings. Its product lines often include both striking standalone pieces and complete room sets, appealing to affluent homeowners who prioritize cultural sophistication over overt luxury.
The company has expanded its factory space from 12,000 m² to 23,000 m², upgraded its machinery with CNC laser technology and ERP systems, and increased its workforce to over 200 specialists. It now exports to more than 60 countries, including the United States, Canada, Germany, and Japan.
8. Markor Furnishings
Founded: 1990Industry: Luxury Furniture, Home Decor
Key Products: Living room sofas, Bedroom sets
Price Range: $100 – $16,000+
Competitive Edge: Demand-led production using data analytics
Markor Furnishings is one of China’s most prestigious high-end furniture and lifestyle brands, widely recognized for pioneering the luxury home décor market in the country.
Markor began with licensing and importing collections from elite global brands but later shifted to own-brand design, local production, and full-service home experience centers. Today, it operates over 130 luxury showrooms across China’s major Tier-1 and Tier-2 cities.
Each showroom is designed to reflect a specific lifestyle theme, such as urban modernism, classical elegance, or countryside romance. This unique retail strategy invites clients to envision full-home customization rather than purchasing individual pieces.
In 2023, Markor unveiled the Markor Digital Smart Techno-Artistic Campus, often described as the “Silicon Valley” of home furnishing. In FY 2025, the company reported approximately $470 million in revenue. [8][9]
7. Shiatzy Chen
Founded: 1978Industry: Luxury Fashion
Key Products: Embroidered silk qipao and gowns, Women’s RTW
Price Range: $500 – $30,000+
Competitive Edge: Neo‑Chinese heritage fusion
Shiatzy Chen is a Taiwanese luxury fashion house globally recognized for its “neo-Chinese chic” aesthetic — a signature fusion of traditional Chinese craftsmanship and Western haute couture tailoring.
While many Chinese fashion brands chase trends or volume, Shiatzy Chen stands apart by creating timeless, handcrafted fashion. Its collections are deeply rooted in Chinese cultural themes, such as calligraphy (“Scene of Ink”, FW24), Miao embroidery (AW25/26), and dragon motifs (SS24)
In 2008, Shiatzy Chen made its debut at Paris Fashion Week, becoming one of the first luxury brands from Greater China to showcase on such a prestigious platform. Today, it has over 35 stores in Taiwan, 24 in mainland China, plus boutiques in Hong Kong, Macau, Paris, Japan, and Malaysia. [10]
6. Chow Tai Fook
Industry: Jewelry, Gold Retail
Key Products: 24K gold jewelry, Diamond rings, pendants
Price Range: $200 – $500,000+
Competitive Edge: Scale & reach, T MARK system (diamond traceability)
Chow Tai Fook is not only China’s largest jewelry brand but also one of the world’s most valuable and vertically integrated jewelry companies. It is best known for its 24K gold jewelry, bridal pieces, collectible zodiac collections, and diamond engagement rings.
It’s a go-to destination for wedding and investment jewelry, deeply integrated into Chinese cultural traditions.
However, its reach doesn’t end there — the company has also expanded into fashion jewelry, timepieces, and designer collaborations, while growing its retail empire to become one of the world’s largest jewelry retailers by number of outlets.
Chow Tai Fook has over 8,000 points of sale across Mainland China, Hong Kong, Macau, Southeast Asia, and beyond. In FY 2025, it achieved record-breaking results, with gross profit reaching $3.39 billion, a 19.18% increase from the previous year.
5. Shanghai Tang
Founded: 1994Industry: Luxury Fashion & Lifestyle
Key Products: Embroidered silk dresses, Leather goods, home décor items
Price Range: $200 – $4,000+
Competitive Edge: First-mover brand equity, Agile portfolio
Shanghai Tang is one of the earliest and most globally recognized Chinese luxury fashion houses, founded in 1994 in Hong Kong.
It was established with a bold mission to revive and modernize the glamour of 1930s Shanghai (often referred to as the “Paris of the East”) and to present Chinese culture and aesthetics through a luxury fashion lens for global audiences. [11]
With its distinctive use of mandarin collars, silk fabrics, cheongsams, and Chinese motifs such as dragons, bamboo, and calligraphy, Shanghai Tang brought East-meets-West elegance to fashion capitals.
Its boutiques, known for their lacquered interiors and vibrant décor, attracted luxury buyers in New York, London, Paris, and Milan, as well as a loyal following among Chinese elites and expatriates.
4. Neiwai
Founded: 2012Industry: Premium lingerie, loungewear, athleisure
Key Products: Intimate wear, Activewear, Body-inclusive collections
Price Range: $30 – $300+
Competitive Edge: Blend of physical comfort and mental empowerment
Neiwai started with a simple mission: to create underwear that fits real women’s bodies. It prioritizes softness, breathability, and inner confidence.
Over the years, the company has evolved into a lifestyle brand offering lingerie, loungewear, activewear, and essentials, and has become a poster child for China’s “comfort-first” luxury movement.
Neiwai has built its brand on body neutrality, female empowerment, and authenticity. Its viral “No Body is Nobody” campaign in 2020 broke cultural taboos by featuring diverse body types, sparking widespread discussions in China around self-image and representation. [12]
Today, it operates over 140 stores across more than 40 cities in China, supported by strong online sales through Tmall, WeChat, and its official website. The brand also ships to 36 countries worldwide.
3. Qeelin
Industry: Luxury Jewelry
Key Products: Wulu jade necklaces, gold/pink diamond jewelry
Price Range: $1,500 – $500,000+
Competitive Edge: Unique cultural resonance
Qeelin is a luxury Chinese fine jewelry brand that redefines Eastern symbolism through the lens of modern French craftsmanship. Its name is inspired by Qilin — a mythical creature symbolizing prosperity and luck.
Qeelin’s signature collections include Wulu, Bo Bo, Qin Qin, Yu Yi, and Wang Wang. They all consistently blend Chinese symbolism with modern luxury. [13]
In 2013, Kering, the French luxury conglomerate behind brands like Gucci and Boucheron, acquired a majority stake in Qeelin. This partnership provided the brand with the resources to expand globally while preserving its creative freedom and strong Chinese identity. [14]
Qeelin has carved out a distinct position in the high-jewellery segment, staging private exhibitions like the 2025 “High Jewellery Private Exhibition” at Amanyangyun in Shanghai.
It operates over 140 stores worldwide, including 66 in China and high-profile locations in Paris, Hong Kong, New York, Tokyo, Toronto, and Toronto.
2. Icicle
Industry: Fashion & Apparel
Key Products: Wool coats, Organic cotton wear
Price Range: $300 – $3,000+
Competitive Edge: Focus on eco-friendly and natural fabrics
Icicle is known for its commitment to natural materials, minimalist design, and sustainable practices. It has built its brand philosophy around the idea of “Made in Earth,” meaning all its creations are inspired by and crafted with respect for nature, ecology, and human wellbeing.
Instead of chasing logos and trends, Icicle emphasizes timelessness, quality, and simplicity. These qualities have made it a quiet disruptor in China’s fast-paced fashion industry.
What truly elevated Icicle’s global profile was its acquisition of the Parisian couture house Carven in 2018, followed by the opening of a five-story flagship store on Avenue George V in Paris in 2020.
In 2025, Icicle was included in the official Paris Fashion Week calendar, marking a major milestone that positioned the brand as more than a domestic success. It is now recognized as a serious Chinese luxury label with a growing presence and appeal in Europe.
Icicle now operates over 270 stores across 140 cities in China, and aims to triple its international revenue share to 30% of total sales. [15]
1. Shang Xia
Founded: 2010Industry: Fashion, Lifestyle, Furniture
Key Products: Fine porcelain, Haute couture, Lacquer furniture
Price Range: $500 – $10,000+
Competitive Edge: Deep ties to Chinese artisans, Backed by Hermès & Exor
Shang Xia (meaning “Up Down” in Mandarin) is a pioneering Chinese luxury brand that blends traditional Chinese heritage with modern design and craftsmanship. It was launched as a joint venture between Hermès Group and Chinese designer Jiang Qiong Er.
At its core, Shang Xia is a multidisciplinary brand that offers ready-to-wear, fine furniture, homeware, porcelain, jewelry, accessories, and tea sets. All these products are meticulously crafted using ancient Chinese techniques such as lacquerware, zitan wood carving, cashmere felting, and porcelain sculpting.
In early 2020, Exor Group (the family behind Ferrari and Juventus) acquired a majority stake in Shang Xia for approximately €80 million. Since the acquisition, Shang Xia has operated independently from Hermès. [16]
As of today, the company operates more than six flagship stores across China, along with one in Paris and another in Taipei. These locations serve as both retail and cultural hubs, displaying curated exhibitions alongside merchandise.
Read More
- 14 Top Chinese Watch Brands
- 17 Top Chinese Electric Car Brands
- 14 Most Expensive Watch Brands In The World
- Consumer Forecast, Mainland China’s luxury market poised for growth, MDRi
- Forecast Report, China luxury goods market trends and analysis, Modor Intelligence
- Amanda Cheesley, Survey of Chinese luxury market, Wealth Briefing
- Retail, Uma Wang launches first Maison store in Shanghai, Jing Daily
- Banking & Finance, Laopu Gold’s jewellery is selling like hot cakes, SCMP
- Retail, Laopu Gold targets $139 million per store in revenue, Jing Daily
- Zhu Wenqian, Erdos attributes success to a great era, ChinaDaily
- News Releases, Markor opens door to dream homes with amazing fusion of technology and art, PR Newswire
- Financial, Income statement of Markor International Home Furnishings, WSJ Markets
- Gemma A Williams, How Shiatzy Chen is tapping Gen Z, Vogue Business
- Stories, 1930s Shanghai: Why Was it Called the Paris of the East, The Collector
- Retail, Neiwai‘s international women’s day campaign makes waves on social media, Jing Daily,
- Fashion, A jewelry brand targets growth beyond China’s borders, The New York Times
- Finance, PPR acquires a majority stake in the Chinese fine jewellery brand Qeelin, Kering
- Industries, Chinese fashion and beauty brands expand globally, ChinaDaily
- Press Releases, Exor invests in Shang Xia partnering with Hermès, Exor
